This is a guest post by Jennifer Bones. Writing great headlines can be challenging. But today, creating catchy titles is the cornerstone of any blog’s success. The worst mistake you can make is to wanker-out when writing your headlines. Let me explain. Recently I published a post entitled Forgiving Your Child’s Killer. It got a…
Monthly Archives: August 2011
The One Question You Need to Remember Amid all the Blogging and Social Media Madness
What did you sell today? It’s easy to feel like you did a lot because you plowed through a wall of unread and unanswered email, spent hours going through your feeds and social media streams looking for awesome content to curate for your ideal customer and spent hours wearing out your keyboard as you banged…
Why You’ll Never be able to Increase Your Prices
This is a guest post by Tommy. As in “just Tommy no last name Tommy.” What do you do? No, actually you know what? I don’t care what you do. What can you do for me? Come to think of it, I don’t really care what you can do for me either. I have 10…
Don’t Sell To The Banjo Maker
This is a guest post by Amy Harrison, whose previous article here was very well-received so I’m pleased to have her here for you again. My fiancé builds custom banjos for a living (hands off ladies, he’s all mine…). Recently he remarked that another maker’s website included a whole host of details such as wood…
Business Blogging is the Red Pill – Everything is Not What it Seems
In the 1999 movie (holy crap, was it really that long ago?) The Matrix, Neo is presented with a choice of pills to swallow: red vs. blue. Morpheus tells him: You take the blue pill — the story ends, you wake up in your bed and believe whatever you want to believe. You take the red…
The Art of Handling Rapid Technological Change with Ease
Because your business is directly dependent on the technology used to create products and operate and market online, technological change is both your best friend and your most bitter rival. New social media services appear (and sometimes disappear or fall out of favor). New online services become available that didn’t exist before. Hardware gets faster…
Why Conventional Blogging Wisdom Sucks (And What to Do Instead)
I can’t even begin to tell you how much of what I read online as blogging and marketing advice makes me ill. And I’m not even talking about brand-new wannabes with no real experience under their belt, although there’s plenty of those, too. No, I’m talking about major business sites pumping out the most vapid,…
