You know the old saying. An educated customer is the best customer. Of course, when we say “educated,” we mean “everything I teach them leads them to the conclusion they must hire me or buy my stuff.” The basic “how to” post is a must. You need to be willing and able to throw one…

How would you like to have endless new post topics, guaranteed? If you work current events and news into your blogging, it’s like getting free post ideas every week. Creating posts based on current events and news tells your audience: You’re up-to-date and current. Your content is not old and stale. You know what’s important…

A client (or customer) success story is where you share something they’ve accomplished with your audience. At first thought, you’d expect such a story to be related to work you helped the client with. This isn’t necessarily true. You’ve heard of “guilty by association,” well, this is credit by association. Client success stories can accomplish…

There’s no placeholder in the brochure template that says [Insert painful memory of heartbreak and loss here]. Nothing you read in business school or marketing school ever said: If you hesitate over clicking the Publish button, sick to your stomach with nerves, you’re doing it right. This is how you know we’re living in a…

This is a guest post by Holly Jackson. The first thing I do when I get a new client is send them a questionnaire. It covers all the usual things: what do they do, how are they different from their competitors, and what makes them qualified to do it. At the end, I have a…

This is a guest post by David Murton. I know you’re probably on shared hosting rather than private, so I’m curious about your take on his views. Before committing your business blog to a Web Hosting provider, do some research. Neglect to do this and it’ll be the first mistake of many to come. Learn…

This is a guest post by Bridget Pilloud. Wow. Your blog sucks. Whoever invented language is crying right now because your blog sucks so bad. People are wondering who let you on the internet. For the sake of all things holy, make your blog suck less. You’re pulling the earth off its axis with all…

If you want to write something that will make the reader feel sad, you should feel sad, too. You should have “inspirational sadness,” if you like. If you want to create something that will make people feel positive and upbeat, you should feel positive and upbeat too, during the act of creation. Not only that,…

This is a guest post by Caffeinated Elf. Hey! Yeah, I’m talking to you, over there, reading blogs instead of working on your business. I need to tell you something important, and I need you to pay attention. Ready? STOP PRETENDING YOU DON’T HAVE A BRAND. And while you’re at it, stop pretending that your Thing isn’t…

I see this mistake all the time. I figured it was time to say something about it. You could be totally killing your blog post conversion and not even know it. What is Blog Post Conversion? Conversion is when a website visitor does what we want. Blog post conversion is when there’s something specific we…