I’ve been saying all along that we haven’t been in an economic downturn, but rather a complete reset with new rules. In other words, stop waiting for things to “get better.” They’re is no “better” because the truth is that everything is different now. Remember back in the early 90s when technology utopians brashly declared…
Monthly Archives: December 2010
Just Tweeting for Online Business May Not Be Enough – Measure Your Twitter Power
Twitter can be an online business’ best friend, sending traffic and helping to get those precious backlinks as followers spread what you’ve tweeted. Kudos to you if you’re using Twitter to connect with new people, grow your network and send traffic to your blog. One way you know you’re getting traffic from Twitter is to…
Please Vote for Headway in the WPHonors Contest
QUICK ANNOUNCEMENT: Headway is a finalist In WPHonors contest in the theme framework category! If you use Headway, Grant, Clay, and everyone involved in making it the beasty awesome design framework it is deserves just a moment of your time for your vote. Here’s the link: http://2010.wphonors.com/theme/headway/ If you know anyone else using Headway, please…
Blog Consulting Rate Going Up in 2011 – Lock in Today’s Rate Now
The number of people who want me to help them with their blog and their business continues to grow, which is very satisfying. In 2011 I will have some really cool stuff for you guys in terms of ebooks and training, but personal consulting is still the backbone of what I do. My consulting rates…
Is Your Online Business an iPod or a Zune?
We all know the iPod rules. If you were asked to define the iPod in terms of its market identification, you’d have to say it’s the leading personal media device–maybe of all time. If you were asked to define Microsoft’s Zune in the same terms, you’re pretty much stuck with: a far-distant second place attempt…
Product Name Failure: NOOKcolor
What you name a business, product, or service matters a lot. Shamwow is a much better name than “overpriced piece of cheap shit fabric.” I think it’s important to talk about this because you all run businesses which must have names. You create and sell products and services which must have names. For something as important…
Link Journeys for December 18, 2010
It’s the weekend, and that means it’s the perfect time to catch up on your reading. Here’s the links that really stood out for me over the past week: What was the most important thing you learned about social media in 2010? by Janet Fouts. Lots of great insights from the big names in social…
Open Discussion: Dealing with Personal Gaps
We have many personal gaps in our lives: There is a gap between what we intended to do and what we did. There is a gap between who we are now and who we wish we were. There is a gap between what we tell others to do and what we do. There is a…
Best Practices vs Originality: When to Lead, When to Follow
We humans are social creatures, which is why social media is such a success despite much of the population’s self-proclaimed technological retardery. We like nothing better than to do what everyone else is doing because it feels safe. After all, if it worked for others, shouldn’t it work for us? Yes and no. There are…
Open Discussion: Are You a Freelance Whore?
I got an email yesterday from someone seeking my blog consulting services. This person’s site was about hypnosis, a field which some people feel is legitimate and has real-world beneficial applications, while others see it as a way to cheat in their efforts to deal with people by gaining unfair control over them. This person…
