There are three major online marketing channels for any business these days: blogging, social media, and email. If you haven’t read the first post in this series, check it out. It covers blog marketing for business. In this post, we’re going to cover the second point in what I call the Golden Triangle of Online…
Monthly Archives: June 2010
The Golden Triangle of Online Marketing, Part 1: Blogging
Welcome to a special (and short) series of posts on online marketing. I’m broadening out from blogging alone because I want to paint you the bigger picture of how your business’s blog fits in with other marketing channels. Namely: social media marketing and email marketing. In fact these three are so interrelated that I’ve decided to…
Open Discussion: When to Redesign Your Site?
If you’ve been reading my blog for a while (thank you) and you visit it now (thank you again), you’ll notice th look has been refreshed. My take on site redesigns is that they need to happen with a lot more frequency than we’re probably comfortable with. Why? Because things change faster than we notice…
The Smell of Fresh Pixels: New Remarkablogger Design!
Using the awesomest premium WordPress theme ever, Headway, Sherice Jacob of iElectrify has done a fabuloso job of redesigning Remarkablogger! If you’ve been reading posts in a reader or your email (thank you so much for subscribing), I warmly invite you to come check out the new design. I get asked a lot who I…
Open Discussion: How do You Handle Competition?
The thought of entering a crowded market can be daunting. When another business/blog suddenly gains audience and traction, do you worry? When somebody else comes out with a very similar product to yours right before or right after yours, how do you feel about that? Does that army of freelancers out there all doing what…
How to Completely Screw Up Email Marketing
Check out this email I received. It’s a terrific example of what not to do. I changed the URLs in the original email. Subject line: Re: isuckatemailmarketing.com has new Coupon Widgets for you to use Dear Michael, I visited your site and noticed that you are interested in ways to save money. You might be interested…
Why Blogging is the Perfect Small Business Marketing Tool
Blogging is the perfect small business marketing tool. If you’re selling and gaining leads via the web, then the web is also your main marketing super-channel. How to do people locate what they need online? Two ways: Online search Word of mouth through online channels like email, blogs, and other social tools (Twitter, Facebook, etc.)…
