Since I announced this promotion and had two drawings, I’ve had two winners. That means there are four spots left, and I just drew new numbers! If you have my business card from SOBCon 08 and one of the numbers in the headline is on the back, you have won an hour of free phone [...]
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Tag Archive: sobcon 08
One Question for Brian Clark: The Most Important Blogging Strategy You will Ever Hear
Meeting and talking with Brian Clark of Copyblogger and Teaching Sells was one of the highlights of SOBCon 08 for me. Brian is one of the nicest dudes you could ever meet. He answers a question I had for him after he had just delivered his presentation: what was the most important take-away point from [...]
SOBCon 08 Reports – Wendy Piersall
Wendy is giving a very heartfelt speech about how she got where she is going from eMoms at home to the new Sparkplugging.
The hardest thing to do give up control in order to grow and scale up.
Getting outside your comfort zone is not pretty but it’s really critical.
Transparency, authenticity, and passion only matter to people [...]
SOBCon 08 Report Liz Strauss
How to get comments on your blog:
Don’t write for your 8th grade teacher she’s not reading your blog.
You never give a complete top ten list (put 7, the audience will think of the other 3).
Blog your experience.
Most important sentence in a blog post is the last one: ask a question (and know your own answer).
Liz [...]
SOBCon 08 Reports – David Bullock
David Bullock gave a rockin’ presentation on business development.
Speak/Write the Process
Determine Outcome of every step
Set the Sequence
do the Process
Refine the Process
Rinse, Repeat
Flowcharting tools:
flowchart.com
simpleflowchart.com
gliffy.com
Your Major Marketing Channels
Your customers
Your List
Your Identity (offline, online, speaking, podcasts)
Your Successes
Internet
Offline
What Are They Saying…
About You
About your company
About your service
SOBCon 08 Reports – Chris Garrett
Your audience will educate you with feedback – positive or negative will teach you.
Repeat yourself, reiterate, people learn through repetition.
It’s difficult to be brief, do your best, put real thoughts out there, pose questions.
A really good question is often better than a good statement
Generating Content
Keep notes
Mind maps are useful
Business Process
You can get content out of [...]
