“Marketing channel.” “Public relations.” “Get the message out.” “Creative should handle this.” Are you speaking the language of the dead? Your blog is not a marketing channel. It is not a one-way message delivery service. Blogs (and all social media) are two-way conversations. Public relations is a euphemism for corporate propaganda. Ever notice how in…
Tag Archive: public relations
Jazz Blogging – It’s the Notes You Don’t Play
Leave imperfections, tolerate incompleteness. I often remove up to a third of my points so that commentators could make those points. If all that’s left to say in a comment is “nice post” you’ve failed! Last week on Lid‘s guest post (What Public Relations 1.0 Teaches Us About Business Blogging), Deb mentioned in the comments…
What Public Relations 1.0 Teaches Us about Business Blogging
Guest Blogger Week continues here on Remarkablogger, with Lidija aka Lid of BlogWell. Good marketing, regardless of the vehicle that is used to push it out, is all about effective communications. One of my favorite books is Ogilvy on Advertising (1983) by David Ogilvy. In it, he points out that in 1983 he was still…