Amy Smith wanted her original site, The Business of Motherhood to have a blog. Like many people, Amy created the Mom-Tini Lounge blog on WordPress.com. But suddenly, the limits and restrictions of the free blog hosting service were far too constrictive for what she wanted to do with the growing motherhood blog.

In what is fast becoming a typical blog consulting scenario, Amy needed to move a blog from WordPress.com to a self-hosted WordPress installation. Exporting the posts and other data from the WordPress.com blog and importing them into the self-hosted blog was no problem. Other advantages Amy now enjoys:

• Custom CSS (Cascading Style Sheets — creates the visual appearance of a web design) that really helps create the look and feel to carry the Mom-Tini brand. On WordPress.com, you get no custom CSS unless you want to pay extra for it, and then you have to know how to edit it or pay someone to edit for you anyway.
• The ability to have more highly customized sidebars. WordPress.com disallows the use of JavaScript in its blogs, which means that a lot of the widgety goodness others are using on their sites is blocked for you at WordPress.com. Self-hosted blogs can do whatever they want. Amy now has freedom and complete control over her blog.
• It’s her site that’s getting the traffic and the Google search “juice”, not WordPress.com. Her online presence no longer has a split personality.

Here is what Amy has to say about her experience in working with me:

Michael Martine puts the “remarkable” into blogging in so many ways. As a PR person who is new to the blogosphere with a personal venture, I knew a ton about marketing, writing, editing, business & research, but was really restrained by technical hurdles. So many of the new Internet gifts are “free” to use, but have zero technical support, and for a low-tech person, it’s extremely time-consuming and frustrating to search FAQ’s & forums without ever getting to the right answer.

Michael was an amazing, “remarkable (!)” short-cut, not only making new tools & resources available, but quickly handling the back-end technical part for me, and then explaining in a very simple way, how I could start to drive these things as well. He has a keen business sense, and has combined valuable consulting, excellent communication skills, and a very approachable personality, to create a fantastic go-to option for anyone looking to create or extend their web business.

If you’re interested in learning more about what a blog consultant can do to help your blog succeed, please check out my blog consulting services page to learn more or contact me. If you’ve never been here before and you want to wait and see what kind of guy I am first, I invite you to subscribe to Remarkablogger and hang out for a while so you can get to know me (you’ll seem more client success stories, that’s for sure).

I wanted to write this post because this is a common question I get. I receive several inquiries about this a month, so for the benefit of anyone seeking answers, I wanted to give an overview. If you want a detailed step-by-step tutorial, that’s not what this is.

When you have a blog hosted on WordPress.com, they take care of a lot of technical stuff for you. You never have to mess with installations or upgrades. You don’t have to create databases. You never have to deal with domains (unless you want to). All you have to do is create your blog, pick a theme (the look or design of your blog, sometimes called a template), and start posting.

Nothing could be better? Right?

Except that…

• Soon or later, you find out that out of all five billion themes available, you don’t really like any of them, but you have little to no say (or skill) in customizing all but a very few of them.
• Sooner or later, you find out that you can’t put AdSense or any kind of web widget on your blog that runs on the JavaScript language.
• Sooner or later, you discover that all the cool functionality other blogs have from something called plugins is verboten to you on WordPress.com.

Plus, having the blog separate from your main site messes up search results because you’re sending people to two different places. It sorta weakens your search strength.

Lastly, the blog is simply out of your control. Other people could decide to try and get your blog banned, or WordPress.com might make some decision in the future that you will not be happy with, and then what would you do?

If you were wondering why so many bloggers recommend that you host your own blog, I hope now you can see why a little more clearly. Of course the problem with such a move is that it requires technical skills and knowledge which many beginners don’t have (and frankly, don’t want). Unless you can do this yourself, you will probably need to pay someone to do it for you.

Here’s how the overall process works:

1. Make sure the server meets the minimum requirements to run WordPress
2. Delete all the spam comments on the WordPress.com blog
3. Export your posts and all data from WordPress.com
4. If needed, create a MySQL database on the new server
5. Install and configure WordPress on your own web server
6. Import the WordPress data
7. Install theme(s)
8. Install and configure additional plugins
9. Repoint the domain name (if you had your own to begin with), so that when people visit they get the new self-hosted blog location instead of the old WordPress.com location

These exact steps are different for different hosting companies’ control panels and so forth. That’s why this couldn’t be an exact step-by-step tutorial, even if I wanted it to be. I do not recommend using your web host’s “easy installation” of WordPress. It will likely not be the latest version (important for security reasons) and you have less control over it.

There can be a few “gotchas” along the way, such as:

• Database issues (WordPress stores all of its posts and other information in a database, so problems with this can be frustrating and difficult)
• Domain name issues (your “dot com name”)
• Settings on the web server may not be correct
• Links in old posts that worked fine at WordPress.com now broken

How long does the entire migration process take? Well, I can only speak for myself, but if all goes smoothly I can usually do it in two or three hours. Your web hosting company may also be able to help you with this via technical support.

I’ve tried to make this as beginner-friendly an overview as possible. If there’s anything you don’t understand or if you have any questions, feel free to leave a comment below with your general questions. Be sure to subscribe so that you don’t miss any updates!

Photo by The Muuj