I’ve worked with many blog consulting clients over the years and from this work, certain patterns have emerged. I’ve distilled everything I know into a framework you can use for your own business blog. This is the same process I go through with my clients, but I’m giving it to you for free. Well, not entirely for free. You can get it by signing up for my email list to receive my newsletter. If you’re interested in the book, you’ll like what’s in the newsletter.
Why this book?
Quick points – what you’ll get out of this book:
- See both the forest and the trees when it comes to business blogging
- Never run out of topics to blog about
- Get inside the minds of your customers
- Use social media and email marketing to drive blog traffic
- Increase engagement at all levels on all marketing channels
- Create content which gets read and shared
What I want to share with you solves a huge problem you have when you trying to get an online business off the ground: figuring out what all the pieces should be and how they are supposed to fit together. When you try to find information about this online, everything is separated into neat little boxes: blogging, social media, email marketing, search engine optimization… the list goes on. How does one element relate to another? Which one should you take care of first?
THE DIAMOND FRAMEWORK? WHAT?
There are six major points you need to know. Three of them are conceptual and three are practical. The first three form one triangle and the other three form another triangle. Put the two triangles together and you have a diamond. That’s where I got the name from. Going through these is like having a consulting session with me in book form, because I go through these same six points with my clients.
The reason why I call it a framework instead of a system or a blueprint is twofold: words like system and blueprint are overused by scammy spammy internet markety types who want you to believe you can just click a button and have money fly at you from the screen. But a framework, on the other hand, is a structure on which you build up your creation. Hell, it even has the word work right in it.
Why is it Free?
The Diamond Business Blogging Framework is free because that’s the best way I can think of to introduce my core concepts and practices to you for remarkable business blogging (or blog marketing, or content marketing… choose your buzzword, but I was calling this stuff business blogging years before these other terms came into vogue). If you like this book and it helps you, then perhaps you’ll like the other stuff I have, some of which is for sale. It’s a way for you to see if I’m trustworthy, basically. Pretty straightforward, yes?
How to get the book
To get your copy of The Diamond Business Blogging Framework, just fill out the form below. You’ll have to confirm you really want it (this is for your own protection and prevents spam). Not only will you get the book, you’ll also get my email newsletter. If you like the book, you’ll probably like the newsletter, too. If not, you can unsubscribe with a single click. Your email will never be sold, rented, or given out to anyone else. Your inbox is a personal sanctum and I’m privileged to earn a place in it.