Category Archives: Opinion

Should You Engage in Affiliate Marketing on a Business Blog?

Should You Engage in Affiliate Marketing on a Business Blog?

I believe online businesses often benefit from diversifying their revenue streams. In plain English, that means you have more than just one way to make money. Just like an investor will advise you to diversify your investment portfolio in order to reduce risk, I’m suggesting you can do the same thing with an online business.Continue Reading

The 5 Best Books for Business Bloggers

The 5 Best Books for Business Bloggers

I don’t know about you, but I’m constantly reading. My bookshelf has two kinds of books on it: fantasy and business. In the fantasy department, right now I’m rereading R. Scott Bakker’s Prince of Nothing series (P.S. – all the links here are affiliate links). On the business side, I’m really digging Srinivas Rao’s newContinue Reading

Should You Use Emoticons on Your Blog?

Should You Use Emoticons on Your Blog?

There’s no single right answer to this, by the way. Let’s just get that out of the way immediately. You must decide for yourself if you want to pepper your posts with smiley faces, which are known as “emoticons” (a shortened version of “emotional icon”) or sometimes “emoji.” WordPress is happy to help you outContinue Reading

Why The Art of War is Not Relevant to Your Online Business

Why The Art of War is Not Relevant to Your Online Business

Listen to the audio for this post: We humans are funny creatures. We love peace and wish for it, and yet we love a good action story with conflict and a clear protagonist winner defeating the antagonist loser. But in our day-to-day lives, the real world is nothing like the plot of a story. BusinessContinue Reading