There are three major online marketing channels for any business these days: blogging, social media, and email. If you haven't read the first post in this series, check it out. It covers blog marketing for business. In this post, we're going to cover the second point in what I call the Golden Triangle of ...
Category Archives: Social Media
Social Media Marketing May be about Driving Behavior, not Conversation
On February 1st, I attended the Burlington Social Media Breakfast in Vermont, where Adrian Ho of Zeus Jones gave a really smart presentation on social media marketing. The video is below. If you can't see it in your email or reader, come on over to the blog to watch it. I ...
Social Media Marketing Done Right
I recently had an interesting social media encounter with Eric Romer of HeadBlade, whose history is a great modern social media and internet marketing success story. To see what happened, watch the video below. If you don't see it in your email or ...
The Ultimate Beginner’s Guide to Marketing Your Business on Twitter
Twitter seems to have come out of nowhere to become one of the world's most popular online social services behind Facebook and MySpace. Twitter now has millions of users, and even Oprah got on it, putting it in the minds of millions more yet (and irking thousands of existing users in the process).
How to Not Pay Attention on Twitter (and Make Embarrassing Blunders)
This is kind of embarrassing, because you'd think I would know better. But when you're excited about something and you want to share your enthusiasm with others, it can blind you to obvious things you should pay attention to. So I'm going to tell you this little story about how I made a faux pas ...
How to Add Tweets to WordPress
Can't see the video in your reader or email? Watch it on the blog. This video walks you through how to install a plugin for WordPress 2.7 (self-hosted) that displays your Twitter posts (called "tweets") in your blog's sidebar. I'm not ...
Do You Hate Social Media?
I'm noticing a split in the blogosphere, a division that feeds itself and creates more division. I'm talking about the social media haters versus the social media lovers. Not everyone thinks social media is all sunshine and sparkles. Some people look at social media like something that slithered out from under a slimy rock. The social ...
How Social Media Amplifies Blog Marketing
From Commenting to Social Media Comments are cool, but they take forever and after all that writing, you only have a few of them to show for your labor. Comments are only created as fast as you can create them. Well, no kidding, you think. But before you think I'm simply stating the obvious, here's what ...
Social Media Bought My Car
Social media bought my car. Well, not really. Social media made my down payment on a car after I had an accident that totaled my Jeep. OK, that's not really it, either. Social media didn't buy anything, although it makes for a catchy headline. No, people ...
10 Social Media Tips from 30,000 Feet
Ding! This is your Captain speaking. You see a lot of tip posts on blogs for specific social media services, which is like flying low to the ground and looking at only one thing. What I want to do here is fly up to 30,000 feet to see the ...
ProBlogger’s New Blog about Twitter – TwiTip
Darren Rowse has created a new blog all about Twitter, called TwiTip. I've written two posts for it, so far, and hope to continue to in the future. Darren and I both love Twitter, but we both know it wouldn't be a good idea ...
The Beginner’s Guide to Twitter
This is a guest post by Deanna de Bara from Sugarrae.com. As a relative "newbie" to the social networking scene (I sporadically use facebook and myspace, but thats about it), I was interested to try Twitter, a social networking and micro blogging site that has recently ...
The Top 5 Mistakes Internet Marketers Make on Twitter
If you're in internet marketing and you want half a chance to succeed on Twitter, pay attention. I don't know who you've been listening to telling you how to make it on Twitter, but if they're telling you to do these five things, then they don't understand social ...
How to Drive Traffic to Your Blog with StumbleUpon and Twitter
Social media drives traffic to your blog. Period. But there's better ways and not-so-better ways to do it. In this (late) audio post, I go over in some detail exactly how to use StumbleUpon and Twitter to drive traffic to your blog. I know that sounds a bit mercenary, but when you hear the details ...
Introducing the Remarkablogger Twitter FollowUp 1 – Get More Followers on Twitter!
UPDATE: comments are now closed. Thanks again everyone for participating! This was amazingly successful and I'll be doing it again! Subscribe to the blog in the meantime. I'm doing it AGAIN. Oh... did you think I was done helping you ...
How to Ask for Diggs and Actually Get Them
An online acquaintance of mine sent me a personal email, courteously asking if I would mind digging his post. Here was my reply to him: I don't mind at all. Dugg. You know, I received all manner of automated shouts and whatnot today and I ignored every one of them. ...
Why the Bleeding Edge of Social Media is Important for Tech Bloggers
Do you blog about technology? Feel like a drop in the ocean? I don't blame you, it's a pretty crowded field. One way to stand out is to live at the bleeding edge of social media. Sure, having a huge profile on Digg ...
How Social Media Helps Grow Your Blog
Social media helps grow your blog in several important ways. With all the social media hoopla (and in some cases, backlash), I wanted to write a clear explanation for you about the relationship between social media and blogging. If you've just recently discovered blogging, and ...
How to Use Twhirl, a Twitter Desktop Program
Note: You may want to watch this at full screen. Click on the 4 arrows in the player's upper right corner. Twhirl is a rockin' desktop program for Twitter, the part micro-blog/part chat ...
Video Tutorial: Basics of How to Use Twitter
You'll want to watch this one full-screen -- click the arrows at the upper right of the video. I've had some interesting conversations with clients and others who are having a difficult time really understanding ...
What Picture Do Your Social Media Activities Paint about You?
Sorry Sorry, but I didn't Stumble your post, even though you asked nicely and you're my friend. Why didn't I? After all, it was a great post about overcoming addiction. Sorry, but I didn't Digg your post, even though normally I would do so. But I didn't touch your Digg submission, which was a news article about ...
Eight Mistakes Bloggers Make While Using Twitter
This is a guest post by AJ Vaynerchuk. Go visit his blog when you're done reading it and show the man some love! Twitter can be a great tool for keeping up with friends, hearing the latest news, and self-promotion. There are a ton of "big-name" bloggers ...
Twitter is Like Sex
Twitter is like sex. You can read all the stuff (or look at it) about sex all you want, but if you've never had it, you simply have no idea what it's like. And once you've had sex, you know you could never hope to ...
Is Blogging Another Form of Social Media?
Note: somehow the wrong video wound up on Viddler compared to YouTube when I first posted this. This is now the correct video. I think blogging is a form of social media. When The Cluetrain Manifesto first came out, one of its most important ...
What Twitter Does for Me
Twitter must be reaching some kind of critical mass--or at least it seems that way to me. Perhaps that's because I've jumped in with both feet. But I get the impression that a lot of bloggers are blogging about Twitter, lately. Some of them love it, and ...
Zuggu: Social Voting Site for Pro Bloggers and Online Money Makers
Zuggu.com is a new social story submission and voting site based on the Pligg platform. It’s for pro bloggers and online money makers. I interviewed Zuggu’s creator, Ariel, about Zuggu.com and its future.
Recent Guest Blogging Links
I’ve been guest-blogging! Here’s a list of recent guest posts from blogs around the web.
Where to Spend Time Online to Build Highly Qualified Traffic
Where should you spend your valuable time online in order to attract new, highly qualified visitors to your blog? Three main places: authority blogs, second degree blogs, and forums. What is highly qualified traffic? What are second degree blogs? Read to find out how to increase blog traffic.
4th Key: Social Engagement – 7 Keys to Better Blogging in 7 Days
The fourth key to better blogging is social engagement. Active social engagement is the difference between a blogger talking to herself in her own echo chamber with few visitors and commentors, and a blogger participating in lively discussions with many visitors and a gratifying number of comments on each post. My own ...
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