This is a guest post by Catherine Caine. You make shoes. Three kinds of shoes – running shoes, tennis shoes and climbing shoes. The running shoes are boring and moderately profitable – people always want them and you don’t mind selling them. The climbing shoes are honestly irritating – climbers are so very demanding and…

You have an awesome product or ebook in you, but you’re not selling or making any money from it. It’s in bits and pieces on your hard drive and scattered among the posts of your blog like the brightest stars in the night sky. “Oh, it’s not ready yet,” you say. And just like that,…

In this Golden Triangle of Online Marketing series, we’re taking a look at the three major marketing channels for online business: blogging, social media, and now email marketing. Email marketing has not fallen by the wayside, even though mobile and social media technologies are all the rage. Most of the world does not live in…

Check out this email I received. It’s a terrific example of what not to do. I changed the URLs in the original email. Subject line: Re: isuckatemailmarketing.com has new Coupon Widgets for you to use Dear Michael, I visited your site and noticed that you are interested in ways to save money. You might be interested…

The Blogger Ebook Problem If your blog is small, should you write an ebook? I call this the blogger/ebook problem. It’s sort of like the old paradox of needing a job to afford a car, but needing a car to get to work. Here is the one side of  the blogger/ebook problem most bloggers focus…

Some of you are going to take this the wrong way. You’re about to think I’m going to tell you to be mean to people. And… I kind of am, actually, but you’ll see. You be the judge. Listen selectively to the market You may have read that listening to your market is a key…

This is an audio I recorded yesterday, but only just now have had the chance to post!  Grant and I are only days away from opening the doors to Blawging Lawyers and things are a little crazy. This is really the story of how Grant and I met on Twitter and began a fruitful partnership….

Despite the phrase “sell from your blog,” that’s not what really happens. You don’t sell from your blog, people buy from you. It’s not the same thing. There’s an old saying: Nobody likes to be sold, but everybody loves to buy. So, what’s the difference in practical terms? It’s about keeping your head on straight…

In my last post on Selling from Your Blog, I said you needed three basic things: expertise, a way to receive payment, and a way to facilitate the sale and download of digital products. In the comments, the issue of traffic was raised, and it’s a good issue to address in its own post. Without…

If you can’t see the audio player, come listen on the blog Don’t wait. Speed thrills. Some thoughts about speed in online business (essence of these thoughts: faster is better). I bet there’s something you should’ve moved on, already. Is it still “out there” waiting? Write a comment and pledge to get moving on it….

Yesterday, I told you that I made $1,000.20 in a night. And that’s true. But in a greater context, it’s not true. No, I didn’t yank your chain, I really did make that much money in one evening. But in the greater context, we have to look at how I reached the point where it’s…

I’ve seen my share of internet marketing blogs, and many of my clients are internet marketers. After I help them, they no longer make these mistakes, of course. So, here’s how not to do an internet marketing blog: Have no internet marketing experience. Have no cornerstone product of your own. Put up tons of skeezy-looking ads…

Can’t see the audio player? Please visit the blog to listen. It’s Thursday, and that means audio! Many of us use blogs as marketing tools to connect with people who need our goods and services. Obviously, a sale must result at some point. Learning internet marketing isn’t easy, nor is it cheap… or is it?…