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Category Archives: Gateway Blogging

How Gateway Blogging Lands Clients

New post is up at Gateway Blogging: How I Used Gateway Blogging Techniques and Landed a Client with a Single Blog Post. Yes, Gateway Blogging works. I use it all the time here on Remarkablogger. This blog has been my proving ground. It’s not magic, it’s proven business, marketing, and writing techniques. The Gateway Blogging…

The Bass-Ackwards Method of Starting a Business from Your Blog

Most of you are probably not seeing enough money from your blog to feel that it’s become a business. That’s okay. That is the experience of most people who start a blog and hope to earn money from it. You’re not alone in this, and you’re not some loser while everyone else is just laughing…

What is Gateway Blogging?

Yeah, I’m pushing the hell out of Gateway Blogging. New post there today: Gateway Blogging 101. This isn’t just a blog, although, since it is about blog marketing for a business, it would be silly for it to not have its own blog. Gateway Blogging is both a set of blogging techniques and methods designed…

What the Blog Gurus Aren’t Telling You

Some of you may have noticed that blurb in the upper right corner of the page for Gateway Blogging. That’s no ad for a mystery product, it is a project of mine. I think it just might be kind of a big deal. The funny thing is, I almost killed it. We all have ways…

New Collaborative Project is Now Live: Please Join Us

As I mentioned at the beginning of January, 2008 is gonna rock for many reasons. One of those is something I want to announce today: Gateway Blogging – A New Way to Do Business Blogging Gateway Blogging is a new and better way to create and run a business blog. Experienced entrepreneur, author, and business…

The Secret to a Successful Business Blog: Sell without Selling

There is a problem with business blogs. The content and the approach to business blogging seems to fall into two categories: overselling and underselling. What you want is to sell without selling at all. It can be done, but before we talk about how, let’s make sure we understand the problem. Overselling The overselling…

The 3 Components of Gateway Blogging

1. Storytelling Storytelling is powerful blogging. It’s also powerful marketing and sells without selling — in other words, storytelling isn’t a “hard” pressure tactic form of selling. In my concept of Gateway Blogging, there are 2 main types of stories: Process/progress stories Customer success stories 2. Positioning and branding In Gateway blogging, you show your…

Blogging Produces Real Estate Pot of Gold even in a Slow Market

Note: This is a guest post by Cyndee Haydon, a Realtor who is a great example of Gateway Blogging in her niche. Even as the real estate market slows, she’s doing great! I invited her to write a guest post on her experience to show what happens when you do business blogging right and employ…

Gateway Blogging: Business Blogging Grows Up

The roots On October 18, I posted Gateway Blogging: A New Way to Look at Business Blogging. I made the video on October 7. But I’ve been trying to say this for nearly the whole time I’ve been blogging for entrepreneurs. I just needed a better name for it that described the premise in a…

Gateway Blogging: A New Way to Look at Business Blogging

Gateway blogging is a term I created that helps to frame business blogging activities so that the blog supports the business, and not the other way around.