Guest Blogger Week continues here on Remarkablogger, with Lidija aka Lid of BlogWell. Good marketing, regardless of the vehicle that is used to push it out, is all about effective communications. One of my favorite books is Ogilvy on Advertising (1983) by David Ogilvy. In it, he points out that in 1983 he was still…
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This is a guest post by James Chartrand of Men with Pens, and is the first guest post for Guest Post Week here at Remarkablogger. Setting up a blog for your business can produce phenomenal results. You can increase your client base, show off your work, boost your credibility and tell people more about your…
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When I found out that my friend Rebecca Leaman was a paid blogger for the Wild Apricot Blog, I knew this would be a great way to bring to light how business blogging and paid blogging can be related and benefit each other. There are two reasons to know more about this: one, many bloggers…
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Let’s face it: Ecommerce sites are boring. And yet, the people running them are often the most knowledgeable, passionate people on the planet about the products they sell. Maybe it’s the drudgery of dealing with the ecommerce system. Maybe it’s because people carry around in their heads some old ideas about how things are “supposed…
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Hi, everyone. I Liz Strauss was kind enough to ask me to write a guest post for her while she’s away at SxSW. I thought you might enjoy it. Please do check out all of her wonderful posts. She is a blogosphere “must-subscribe” for me, and I highly recommend her to you. Here it is:…
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Your business blog sucks because… It’s duct-taped and stapled onto your existing site with no thought to how to integrate blog and web site or an overall redesign It’s on Blogger, which makes you look cheap and/or like a spammer and nobody likes Blogger’s commenting system It’s on TypePad, which means it’s probably ugly and…
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Watch If You Can’t Blog It, Don’t Do It on YouTube. If you were going to start a new business, what kind of business would it be? Here’s the new litmus test: if you can’t blog it, don’t do it. Some businesses don’t have blogs and shouldn’t have blogs: oil companies, Blackwater, KBR, Halliburton, whatever….
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Juan Tornoe tells the story of how his blog ranked higher than CNN for a search term and how amazing amounts of traffic ended up at his blog, where they followed a link through to CNN. The traffic permanently boosted his normal traffic from that point on. “Under blog posts, I was pleasantly surprised to…
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There is a problem with business blogs. The content and the approach to business blogging seems to fall into two categories: overselling and underselling. What you want is to sell without selling at all. It can be done, but before we talk about how, let’s make sure we understand the problem. Overselling The overselling…
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It’s vitally important to be where your customers are, but how, exactly, do you do that? Here are four actionable suggestions: 1. Forums Probably the most powerful online method to put yourself in front of your customers and hang out where they hang out is to participate fully in one or two popular forums for…
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If a group of golf instructors sat around discussing golf swing techniques and equipment with each other, instead of going out and teaching people how to master golf, how long do you think they would stay in business? Exactly. Let me tell you a short little story. Freelance Folder is one of the sites I…
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Take My Poll Choose the most important reason why you blog. I’m trying to get a sense of the numbers and proportions of bloggers who blog for different reasons, and how those groups break down among my own readers and elsewhere. If you can’t see the poll in your reader, click here to respond to…
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Note: This is a guest post by Cyndee Haydon, a Realtor who is a great example of Gateway Blogging in her niche. Even as the real estate market slows, she’s doing great! I invited her to write a guest post on her experience to show what happens when you do business blogging right and employ…
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I was cleaning house today and you know how stuff gets stuck in the cushions of your couch? Most people find potato chips, fuzz, and pennies. Not me. I found some old blog posts! They do have a little fuzz on them, but they’re still worth sharing! Do You Suffer from Blog Fatigue? 4 Strategies…
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I really wanted to discuss with you the results of my Business Blogging poll from last week, but it needs more votes! If you haven’t voted yet, please do. If you have already voted, then I thank you and humbly request that you bring the poll to someone else’s attention so they can vote, too….
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Sounds crazy, doesn’t it? Why the bleep is a blogging consultant telling you not to do all the usual things pro bloggers advise in order to become an expert blogger? Because it’s probably not your job. If you run a business (freelance, micro-ISV, small biz, Fortune 500, whatever), then your goal is to do that…
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Gateway blogging is a term I created that helps to frame business blogging activities so that the blog supports the business, and not the other way around.
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I write a lot about how blogging helps businesses of all stripes and sizes, but now I want to hear from you. How has blogging helped your business? Take the poll below, but also you can tell me in your own words in the comments below or write a post on your own blog and link back to this post. After a week or so, I’m going to take a look at the responses and collect some of them together into a summary post.
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What are the differences between a so-called “normal” website and a business blog? Are there real advantages to a business blog that a normal website can’t give you? The video covers the following:
- Characteristics of static websites and blogs
- Blogs, search engine optimization, and people finding you
- Blogging is about the conversation, normal websites are about one-way marketing
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Business blog posts generally fall into one of 10 types. When you’re trying to write for your business blog and you feel a little stuck (or if you’re new to business blogging), you can just pick one of these 10 types of business blog posts to use as a guide.
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In this last part of the How to Start a Business Blog series, I discuss whether or not to allow comments on your business blog and if you do allow comments, what should be included in your comment policy.
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If your company was hit with a crisis, how would you blog through it? Do you have a business blog crisis management plan? Learn how to set one up.
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What you need to know to write the initial content for your blog before its official launch.
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This is part 8 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 7 Nearly all blogs have categories, labels, or tags as…
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This is part 7 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 6 One aspect of personal blogging that doesn’t translate into…
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This is part 6 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 5 Another issue to consider when starting a business blog…
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This is part 5 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 4 Step 6: Determine Blog Platform and Blog / Website Integration…
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This is part 4 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 3 Step 5: Determine the Business Blog’s Policies For a business…
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This is part 3 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 2 Step 4: Determine who the Authors of your Business Blog…
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This is part 2 of a new series on how to start a business blog, and is aimed at businesses of all sizes. In these articles, I’m going to address business-specific concerns and requirements for business blogging. Previously: How to Start a Business Blog, Part 1 Step 3: Determine the Purpose of Your Business Blog…
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