If you’re brand new to something, you feel unsure of yourself. You look to the example of others for what to do. That’s natural.
The problem is that you can’t keep doing that if you really want to succeed. Doing what everyone else does has never been a formula for success.
Also, a sort of collective wisdom has arisen that is nothing more than myth. And I’m not the first person to bust these myths, either. By this point, you probably could say that debunking these is, itself, getting a bit old.
But there’s always new people learning to blog and market their business online and it’s new to them. So let’s take a look at four bits of advice originally designed to help you learn how to blog, but which are no longer true (if they even ever were true).
For every successful blog that publishes every day (or even more than once per day), there is a successful blog that does not. Seth Godin publishes every day, sure. So what. Glen Allsop, Jon Morrow, and Derek Halpern do not.
You should include a picture with each post
Why might you not want to have pictures? Two reasons: design and time. If you want the typographical design of your blog to be the star of the show, you may not want to make heavy use of images. But time would be the biggest reason of all to not use images. It takes a lot of time to find the right image for a post.
Your posts should be short
Seth Godin is famous for his short blog posts. It works well for him. I once wrote a blog post that was over 4,000 words (1,200 words is my average). Glen Allsop of Viperchill has written his share of very long posts.
Nobody pays attention to how long a blog post is when they love what they’re reading. You’re trying to accomplish something with your post and it needs to be long enough to do that.
Unless you’re really good at putting your thoughts into as few words as possible, the only way to get shorter blog posts is to edit down your messy, wordy writing. And that takes time, which you probably feel you don’t have.
Your posts should be optimized for search
Not everything you write is going to be an SEO wonder. Nor should it be. When you want to rank for a keyword, it’s very satisfactory to accomplish that.
But, sometimes maybe you just want to have a heart-to-heart talk with your readers and customers.
What’s the keyword for that?
Maybe there isn’t one, and that’s okay. You’ve got subscribers who will read anything you write.
Think about why you’re doing what you do. Don’t follow blindly.