A few days ago I conducted a poll on whether or not people were abandoning social media accounts. The number of people who participated isn’t large enough for the results to be considered as representative of the majority of my readers and the results are not unexpected (at least, by me).
Here are the results…
Have you canceled any social media accounts?
How many social media accounts would you say you actively use (at least once every 3 days)
Which social network are you MOST active in?
Which social network are you LEAST active in?
Most active and least active social networks combined
What this means
I can’t tell you what this means to you. You’ll have to run your own poll for that. But I can tell you what this means for me: It means if I want to engage with my readers more fully, I need to spend more time on Facebook. If I hadn’t included StumbleUpon, Facebook would’ve been my own least-used social network. But according to this poll, most of you use Facebook almost as much as you use Twitter. This is something I have suspected but now I have some numbers to back it up.
Have you polled your own readers and customers about their social media usage? The results will be confirming or surprising and either result is good because it will give you confidence you’re spending your time and energy in the right places.