I figured it was time to say something about it.
You could be totally killing your blog post conversion and not even know it.
What is Blog Post Conversion?
Conversion is when a website visitor does what we want. Blog post conversion is when there’s something specific we want readers to do upon reading the post. It’s a business blogging thing. It’s one of those things that makes business blogging different from pro blogging.
In pro blogging, you want people to leave your blog post as fast as possible by clicking on an ad. But in business blogging, what we want readers to do is something connected to our business and marketing goals. Instead of driving readers to an ad, we’re driving them to sign up for something or to a sale. Sometimes what you really want are comments.
Too Much at Once
A mistake I see all the time is a blog post that tries to do too many things at once:
- Push an affiliate or product link
- Try to get an email list sign-up
- Get comments
- Visit a squeeze page
- All of the above!
If there are too many options, no one particular option stands out as the obvious choice. All the choices form a blur in the mind of the reader and since nothing stands out, nothing is what they do. I don’t know if there’s any generally accepted term for this phenomenon so I just call it choice blurring.
The flipside of choice blurring is too many choices which overwhelm readers. In other words, all the choices are viable so can’t decide anything. Analysis Paralysis is the the common term to describe this.
Killing Me Softly
Unless your post has one single conversion objective, chances are higher that conversion act won’t happen as much as you’d like.
It’s easy to believe: Well, if they don’t want to click on the important link maybe they’ll want to click on one of these other links. After all, that’s better than nothing. Except your alternative isn’t nothing.
It’s one thing.
Unless you have one conversion objective for your post, you’re killing your blog post conversion
And This is Just One Mistake You’re Making. There are More…
At least 10 more, in fact. And you’d be totally surprised, I know, to discover that I’ve compiled these mistakes into a report you can have in exchange for joining my email list. It’s called 10 Tragic Blogging Mistakes that Cause Your Solo Business to Fail Before You Even Start.
To get your copy, simply sign up below. If you can’t see the form in your reader or email (like, Feedburner-delivered email) head on over to the blog and get your report.
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