I have a confession to make, and it’s by far the biggest online marketing mistake I ever made.
I had an email list with thousands of people on it. My email marketing was pretty good: I enjoyed above-average open rates (between 13% and 40%) and click-through rates (up to 26%).
But then I had a little issue during which I wasn’t doing any email marketing at all, I just let it slide. And during this time, the credit card that was paying for this list expired and I never bothered to enter new card information.
So the unthinkable happened, and I was oblivious to it.
I lost my list.
After 30 days of an account being deactivated, Aweber purges your list. That’s it, end of story. I don’t think that’s a bad policy nor do I have any animosity about Aweber. This was all completely my fault.
You could say it was my biggest online marketing mistake ever. And it’s one that will never happen again. It’s painful to even think about it, and it’s not easy to confess, but when we share our problems and how we dealt with them, it helps others, and that’s what I’m here for. I’m not here to pretend like I’m perfect and I fart rainbows (although, admittedly, that would be kinda cool).
So what am I doing, now? Well, I’ve created a new account with Aweber (I absolutely recommend them, by the way—they have fantastic training that eliminates all the scariness of getting started with email marketing).
And I’m simply rebuilding my list, one subscriber at a time.
I have a sweet offer to entice sign-ups, a free $49-value ebook on how to start a business blog (which I’m rewriting and subscribers will get the new version before anybody else). The Hello Bar at the top of the screen helps, too (as soon as I put that thing on there, my sign-up rate increased).
Welcome Aboard (Again)
If you’re not currently on my list, you should be (even if you’re already subscribed via RSS).
For all the channels I market through, I provide unique and useful content for each, with little duplication. This is especially true for email. For example, email subscribers get more links than are in the Link Journeys post on the blog: these are the extra-special links, too, not just more of them.
And since my job is to teach blog marketing and email is an important aspect of that, you should subscribe so you can see how I do it and learn from it (lesson number one: don’t lose your list!).
Should you seriously take email lessons from a guy who lost his freakin’ list? Go back and read what I said above about my open rates and click-through rates. It wasn’t bad email marketing that lost my list, it was bad life management. The very last email I sent (to my new and still small list) had an open rate of 54.7% and a click-through rate of 32.1%. As my list grows these numbers will go down. But not by much if I have anything to say about it.
You can sign up right here, if you like. It should work OK in an email or a reader, but in case it doesn’t, just head here.
I told you my story, now I want to hear yours. What was your biggest online marketing mistake, and what did you do about it?