Profitable Idealism (affiliate link) is open for pre-registration. This is a program that many business owners are hungry for, perhaps without even realizing it:
- If you weren’t sure how to go about choosing, starting or creating a charitable or altruistic project, exactly…
- If you weren’t sure how to make it fit naturally with your business…
- If you weren’t sure how you’d find the time to set it up and manage it…
- If you weren’t sure how you could do it without taking a bite out of your own profits…
- If you weren’t sure how you could do it without it looking like a blatantly calculated “heartstring” marketing ploy and having it completely backfire on you…
Any or maybe all of the above have prevented you from moving forward with working some kind of charitable or altruistic program into your business. And yet you’ve probably seen how others give back and make it work so that their business is even more profitable. As with anything, there are better and worse ways to do this.
If you want to weave your social ideals into your business in a way that actually helps you make more money instead of less (a triple win), a guiding hand through the process is very much worth having.
Here’s a conversation I had with Johnny B. Truant, who co-created the Profitable Idealism program with Pace Smith. If you can’t see the video below in your email or reader, head on over to the blog to watch it there.
Have you ever wanted to find a way to “give back” or do good in the world beyond simply making money? Why aren’t you doing it? What’s preventing you? Can you do it without losing too much money or time? Or looking like a “whitewasher”? Let’s discuss!
P.S. – I’ll be paying for and taking the Profitable Idealism course myself, because, as I say in my interview with Johnny, this is definitely an idea whose time has come. That’s also why I’m an affiliate for the program: It’s something I believe in personally and it’s the perfect complimentary product to share with you.


