I’ve been saying all along that we haven’t been in an economic downturn, but rather a complete reset with new rules. In other words, stop waiting for things to “get better.” They’re is no “better” because the truth is that everything is different now.
Remember back in the early 90s when technology utopians brashly declared that the internet was going to “change everything?”
Well, here we are.
Turns out I’m far from alone in this interpretation of events. Richard Florida’s new book is called The Great Reset. That pretty much sums it all up for me.
If you watch what people who are embracing the real new economy are doing, you’ll see one inescapable trend: they’re getting crazy.
- I’m gonna be changing things up quite a bit here at Remarkablogger: new site, new products & services, new direction focusing on the crossroads of blogging & business. Stay tuned.
- Brian Clark has left Thesis, realigned some of his projects and is heading in a more product-oriented direction. Note the raging success of Scribe SEO.
- Nathan Hangen freakin’ quit blogging altogether and is doing his crazy iPhone app thing plus getting all up in that Ayn Rand bullshit (Heh… I can’t stand Ayn Rand so I gotta give him some grief about it).
- Jonathan Fields is not only getting his freak on, but he’s noticed the trend too and recently wrote about it.
- Elizabeth Potts Weinstein is actually making a living from crazy these days (also known as “truth” by the way—funny how there’s such a strong relationship between “truth” and “crazy,” no?).
- Pace and Kyeli started a freak revolution and then had the gall to be freaky enough to change it.
- Jonny B. Truant totally made it work by combining business marketing savvy with solid services and a massive dose of humor and personality.
They’re killing it… are you?
“Killing it” is a not-so-nice phrase I use to describe uber championship-level victory. Sorta like how Gary V says “crush it,” except with me it’s not a personal trademark/book title thing. It’s just something in my personal vocabulary, something I say a lot. All that is to say that the people in the list above really stood out in my mind in 2010 as killing it. Their names came effortlessly off the top of my head.
What is it about what they do?
- They understand and embrace the “new” new economy
- They’re getting their freak on (now I love Missy Eliot’s original but you have to admit this Eels cover smokes it)
Combining online business & marketing savvy with big dose of insanity is the key to 2011. You will be happier, more fulfilled and also much more successful from a standard make-money point of view.
Are you ready?
If you are, share your plans with us in the comments, we’d love to hear from you!
But if you’re not, I suggest you take advantage of my 2010 blog consulting rates because in 2011 I’m going to double them.