If you’ve been reading my blog for a while (thank you) and you visit it now (thank you again), you’ll notice th look has been refreshed. My take on site redesigns is that they need to happen with a lot more frequency than we’re probably comfortable with. Why? Because things change faster than we notice and we love to put things off.
But if you’re concerned about visual branding and design, you simply can’t have an outdated-looking site.
And even if you’re not concerned about how things look, you should be concerned about how they function and how smoothly the mechanisms of your online business operate. Design affects this, too, it’s not just the “pixel paint.”
In other words: don’t leave money on the table just because you find site redesigns uncomfortable or expensive.
How often have you redesigned your blog? What prompts you to redesign? Let’s talk…