You are not normal.
If you’re reading this blog or any blog about marketing, blogging, and social media, you’re not normal. If you spend more time on the computer than watching television, you’re not normal.
There’s a chasm separating folks who are fluent in the web and digital media from those who are not. If you never bothered to get online back in the 90s or make the web part of your daily life, you’re like a 1st-grader thrust into college as you try to learn it now. You feel like you need to catch up, but there is no catching up because everything changes so fast.
The so-called digital divide originally was a “haves” vs “have nots” term relating to money, class, and access. That’s still very real, but I’m talking about something else. Think of it as the “other” digital divide.
The difference between my digital fluency and that of many others is wide. Compared to many, I may as well be from the future. And yet living in Vermont where the mobile infrastructure is lacking, even I’m not up to speed on the wonders of smartphones and 3 or 4g networks.
Some folks did their best to ignore “the whole thing” until forced into it by the rest of society and now they’re at a disadvantage. Others have been immersed in digital media from nearly the beginning.
These are two very different groups. Which one are you, and which one is your customer?