- Killer content: everybody tells you to create it, nobody seems to be able to tell you how.
- That’s because even the people who are saying it don’t know.
- Try writing from your gut instead of your brain.
- Don’t edit your feelings out of your writing.
- Tell personal stories that have a lesson to teach.
- Write faster and don’t edit yourself.
- Hit Publish before you have second thoughts.
- Keep asking what really matters to your audience. Ask it of yourself and ask it of them.
- Personality is more important than grammar or in many cases even usefulness.
- Pretend you’re talking to one person at a bar when you write.
- Look for problems to solve and write about them.
- Take a stand.
- Don’t stay silent any longer about something that’s wrong.
- Yes, keywords matter. Learn how to use Wordtracker and Google Search-based keyword tools. Get Scribe SEO. Get found or go home.
- Personality and parables are still even more important than SEO.
- Nobody cares about your cleverness. What people care about is that you care and that you demonstrate that.
- Make a confession and turn it into a lesson.
- Stop trying so hard. Relax.
- Look for the obvious and put a twist on it.
- Look for what everyone else is missing and make it obvious.
- Lists always work.
- Start with how you want people to respond, then write something that makes that happen.
- Start with the headline first.
- Write twenty headlines. Write until you exhaust all the easy ones that nobody would look at anyway. Go way past that point.
- Remember that the reader is the other half of the equation. Don’t do all the work, let them do some of it. Don’t say everything, let your readers say the rest in the comments.
- Fire your inner editor and replace him or her with your ideal customer.
- Try to really feel your customer’s fears and hopes as if they were your own.
- Look for origins, causes, and triggers and expose them.
- Look for symptoms everyone confuses for causes and lead your reader up the chain to the real problem like a detective solving a mystery.
- Get out of your own yard: find examples and experts and cite them. Collect and synthesize.
- Don’t be safe—nobody cares about safe content. Nobody links to it. Nobody comments on it.
- Observe what your audience responds to in your competitors’ blogging. Try to figure out why it got a response. Use that understanding when writing your own posts.
- Forget about blogging: learn the fundamentals of good writing, period.
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