This is a guest post from Ankesh Kothari.
Writers block is a common problem bloggers face. Getting new ideas everyday is not easy. Sure you can keep an “idea journal” to save half baked post ideas and develop these ideas to stay ahead of your publishing schedule. But after a certain point, jotting down fresh ideas in the idea journal becomes hard, too, and you feel like you’re constantly repeating yourself. And that is why, most blogs die before their 6 month anniversary. Their authors just run out of new things to say.
How To Have Fresh Ideas To Write On Every Day
To avoid writers block, we need to figure out how we can generate fresh new ideas to write on every day. Let’s deconstruct how people with one of the hardest jobs do it: the TV talk show hosts. Talk show hosts like Jon Stewart, Ellen DeGeneres, and David Letterman have to come up with new material everyday, too! How do they manage to come up with new content day after day, week after week, year after year? They use two tricks:
- They have a team of writers working behind the scenes. Anywhere from 5-15 writers are working behind the scenes, researching new stories and writing new material for the daily shows. The Daily Show with Jon Stewart actually has 17 writers on board including Jon Stewart himself. Coming up with new content is easy when you have so many writers thinking together! No writers block here!
- They follow themes and have recurring segments. Ellen DeGeneres starts by performing a monologue. Followed by dancing. Followed by playing a few games with the crowd. Followed by celebrity interviews. And ending with a musical performance. This theme is repeated in show after show. Coming up with new content when the theme is fixed is easier. David Letterman features recurring segments on his show like the Top 10 Lists, Viewer Mail, and Dumb Ads. These recurring segments allow him to repeat things a bit without boring the audience!
In other words, everything is planned in advance.
Use These 2 Tricks To Become A Better Blogger
Hire a secret team of writers for free
It’s probably not possible for you to hire a team of researchers and writers to come up with new content every day. But here is the thing: you don’t have to hire folks. You can pick up new ideas from a group of people for free!
- Follow forums. By following 1-2 forums, you get way more than 15 writers to get ideas from. You potentially have 100s of people who will give you new ideas to write on every single day! Forums are the best way to get to know what the crowd is thinking. What problems they face. And what hot trends they intend to follow. Forums also help you promote your blog. And on top of that, forums are an excellent time saver. Because it takes very little time to edit your forum posts and answers and convert them into excellent blog posts!
- Follow 7-10 blogs on the same topic. Instead of hiring a team of researchers, follow 7-10 not-so-famous but highly-opinionated bloggers from your industry. They will do the research for you and give you new fodder for new content every day!
Caution: Don’t aim to follow more than 7-10 bloggers though – or you’ll face a serious case of information overload. You don’t need to read more than 6-8 posts a day to get new ideas to write on.
Create fixed themes and recurring segments to nail writers block
Here are a few ideas for recurring segments that you can implement for your blog:
- Q&A. Encourage readers to ask questions. And answer a few questions per week in a blog post.
- Link Love. Write a post that shares some of the worthy articles and blog posts you’ve read that week.
- Interviews. Interview an expert in your industry every week.
- Book or Product Reviews. Write a review once a week. (This helps in earning affiliate revenue too!)
- Open Discussion. Ask readers to share their experiences on a particular topic.
- Create a publishing schedule. Think of 2-3 recurring segments that you can implement. And note down the days when you will write on these recurring segments.
- Start following 1-2 forums and 7-10 blogs. And use them as your secret stash of smart researchers.
Follow these steps and writers block will be thing of the past.
Ankesh Kothari is an entrepreneur based out of Mumbai, India and is working on an affiliate management software for blogs. If you’re interested in taking your blog to the next level, you should read his Advanced Internet Marketing Strategies blog.