Social Media Marketing May be about Driving Behavior, not Conversation

On February 1st, I attended the Burlington Social Media Breakfast in Vermont, where Adrian Ho of Zeus Jones gave a really smart presentation on social media marketing. The video is below. If you can’t see it in your email or reader, come on over to the blog to watch it. I think you’ll find watching this well worth your time. I’d take notes if I were you.

UPDATE: Looks like the embed didn’t work for the video. Sorry about that. You can watch it at Digalicious, the site of Rich Nadworny (one of the BTVSMB organizers).

Click here to watch the video.

What did you take away from this presentation? Let me know in the comments.

kieran

i'm glad people like you are here to help people like me! It can feel so rewarding when guided in the right direction in achieving the goals, although recently its been more about quantity rather than quantity.........in the wrong direction too! Thanks once again for your tips!

RiverwoodWriter

Just watched the video...the last five minutes were worth waiting for and worth thinking about. The idea that much of the power we hold as social media marketers is enabling people to do things they couldn't (or didn't) do before is fascinating. It lifts our motives into a loftier sphere...empowering others...I love it!

Danny Brown

Bookmarked for future viewing, my friend :)

remarkablogger

Looks like the video didn't work, as some of you noticed. You can watch it here. Enjoy!

Tony Teegarden

I'm getting the same issue, video isn't playing?

Marianne Johnson

I seem to be having trouble with the video, but am very interested in topic.

Mark Dykeman

Haven't watched the video yet, but my gut instinct tells me that marketing is about shaping behavior and that conversation is a catalyst to shaping behavior.

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Social Media Marketing May be about Driving Behavior, not Conversation

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