They say that what gets measured, gets improved. So what are you measuring? Because if you’re not measuring, you’re not paying attention to the forces that affect your traffic, influence, and income. And how can you expect to succeed in marketing your business if you’re not doing that?
Here’s where you come in: what are you measuring, how are you measuring it, and what do you do with the information? Tell us in the comments!
Bonus question: what do you think you should be measuring? And if you’re not, why not?