How to Really Understand Marketing

In spite of everything you read about marketing, do you feel as though you still don’t have a solid overall picture in your mind about it?

You’re not alone—far from it. The way we consume information and learn online is a fragmented experience: a blog post here, another one there, an ebook about a singular topic out of context… this is how most of us learn about marketing online. Does that sound like your experience?

No matter how good the information, you’re only getting bits and pieces of the puzzle. It’s like trying to read The Lord of the Rings in fragments, and out of order. When it comes to marketing, you imagine the whole picture would probably take forever to “see.” You’re afraid it would probably be one of those crazy internet marketing courses that sucker people into paying thousands of dollars for a glimpse at the supposed marketing secrets of the universe.

Right.

Unless it’s Marketing School, by Naomi Dunford of IttyBiz.com. Naomi is your fairy godmother (if you can dig a fairy godmother with a buzz cut and a nose ring) who comes swooping in with her magic wand and gets all the little pieces of the puzzle to fly together and form that big picture you need.

You know what the real “magic” is she uses? It’s called: damn good writing. I paid for this thing with my own money and read it and loved it. As you may have found out, there’s a lot of decent ideas out on the web, but they’re trapped in a swamp of poor writing (why most blogs fail, by the way).

Naomi can write, and by that I mean when you read it, you actually understand everything she says. You will “get” marketing, and you’ll get it from the inside out.

And that means you’ll finally be able to make marketing work for you the way you want it to, without selling your soul or any dirty tricks.

Now, I don’t need this book at all, though I enjoyed it thoroughly. Why did I buy it? Because, even though I had a strong feeling it would help you, I wanted to check it out for myself so I would know for sure. Marketing School totally passes the test.

Is there anything bad about it? Well, if you don’t already read Naomi, then you should know she swears a lot (I’ve met her in real life and there is NO difference between how she acts and talks in real life and how she writes her blog or her books—100% Genuine Naomi). So the swearing might be objectionable to you. It’s not to me, so I guess that means I have no complaints. And I really tried to find to find something so that I could sound at least somewhat balanced.

I would be honored if you visited Naomi’s Marketing School page through my link. If you buy it, I get a commission (price would be the same for you either way). If you like what I do here, it’s one way you can support it while helping yourself in a big way. You have my thanks.

Have you used any of Naomi’s courses before? What did you think?