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- Group Blog Coaching Now Available
UPDATE: Sorry, SOLD OUT!
The reason why this is already partly sold out even though this is the first I’ve posted about it is because there was a wait list, and naturally, they got first dibs. The response was so immediate and strong for the last group, it kind of floored me. As I’ve been putting the first blog coaching group of 10 brave souls through its paces, I realized that I could easily take on a larger group than just 10. So I’ve expanded the enrollment to a crew of 20, and 6 of those slots are already filled immediately from the wait list.
If you missed the first round completely (like, say, you’re new here), I’ve started coaching groups via conference calls in addition to my normal one-on-one blog coaching. It’s less of an investment to be part of a coaching group than to have me all to yourself. The first group isn’t finished, yet, but I think we can declare victory and say these folks are getting a rip-roarin’ “blog-u-ma-cation” (yeah, I just said that).
What’s New for Round Two
- Format: Each call will begin with a specific discussion topic and after that I’ll take your questions (any questions, and I will hold nothing back in my answers).
- Duration: Each call will go for an hour to two hours, depending on questions. Just so the first group doesn’t feel mistreated (Hi, guys!) I’m using this format with them, now, too (previously it was just all Q & A).
- Support Materials & Resources: Before the calls, everyone will receive a worksheet by email. The worksheet will have written info on it, any relevant links, plus a checklist so you can make sure you get it done. By the time all the sessions have run, you’ll have a nice collection of very helpful documents and checklists you can use to increase traffic, participation, and conversions on your blog.
Can’t Make the Live Calls? That’s Cool.
Everyone gets the recordings of the calls. Even if you can’t attend a call live, you can always submit questions in advance and download the call to listen to at your convenience.
*This, in fact, is one of the reasons why I can now accept 20 participants easily: not everyone shows up for the live call. Some can’t make it or just don’t want to participate live (hey, fine, see if I care, it’s not like, you know, that hurts my FEELINGS or anything).
So this all works out great for everyone. Except for the part where my feelings get kicked like a dog by people skipping class. But hey, it’s not like I’m obsessively keeping track of that in a spreadsheet or anything.
When
The first group coaching session in this next round will be October 21 at 3PM Eastern.
I haven’t set the dates and times for calls yet beyond the first one, because once I have a full roster, I’ll poll the group on best times and take it from there. Generally, though, each call will be 2 weeks after the previous.
What
Here’s a quick outline of the call topics:
- How to pick the best topic for your blog (or improve your current blog’s focus)
- How to write blog posts that knock it out of the park every time (what to write about and how often to write)
- How to grow traffic for your blog fast
- How to increase reader engagement with your content
- How to get more subscribers
- How to turn your blog into a profitable business
That Thing Everyone Wants to Know First but which We Always Save for Last
Pricing for the first coaching group was a steal. One of the participants in the first group, Kelly McCausey, actually wrote me an email and said she felt like she was stealing from me–so I sent her an invoice for more money. I mean, come on, I wasn’t going to let her suffer with all that horrible guilt.
After this “Crazy Eddy” introductory price of $97, I was supposed to double it.
True. I said that I would double it, and that’s exactly what I’m going to do… but… not just yet. 
You can have this for only a little more than it was for the first group: $149. There will be only 20 spots available (the first group only had 10 spots in it, but now I feel I can help more people while ensuring the quality of the experience).
By the way, I didn’t really send an invoice to Kelly for more money. But you already knew that.
This is going to be 3 solid months of coaching calls while we kick your blog into high gear: 2 calls a month (plus some great bonuses and stuff the first group didn’t get). All for $149. If you missed the first one, you don’t want to miss this one. And I promise the next one WILL be a greater investment.
Why the Price is Still So Low
Why am I still not charging the full value I know I could? Because this is only the second coaching group. I have learned a lot from the first one, and I’m making BIG improvements to the second one based on that experience. Coaching groups is not the same as coaching individuals, which I’ve been doing for years and have down pat (not that I haven’t stopped learning, mind you, but I’m more used to it). I will gain plenty of valuable insights during this second group, and use those insights to improve the third round of the program.
You know, bigger, better, that sort of thing.
The third time’s the charm, as they say. Group number 3 will get an even more improved program, but they’ll also face a more normal market-value price. When you look at what coaching programs go for, nowadays–anywhere from $500 to over $2,000 A MONTH–I think you will not doubt me when I say my goal here is to provide you with massive value.
What Current Participants Are Saying
I asked the current crew to send me their thoughts on the program so far, and here’s what they had to say:
Some of the technical details of setting up a blog were difficult to track down and figure out. A lot of people talk about how easy it is, but it can still be intimidating for a Word Press beginner.
The other major issue that I have is writing great titles and compelling content. I may not be the best, but I have improved quite a bit using Michael’s tips and tricks!
Michael helped me to understand how to get up and running with a site that looks great. I now understand how important it is to plan things before you build your blog, instead of winging it, and having to fix things later.
His personal, patient approach made me feel right at home, no matter if we were discussing simple or very complicated issues.
His coaching is invaluable to me, and I have already signed up for the next round.
~Steve Kennedy, Social Media Consultant
I did not havea clue. At all.
It’s taught me so much I wouldn’t know where to begin. First, it taught me a whole new way to think—to think not “like an expert,” but like my customers, and speak (write) in ways that connect with them. It taught me all the basics of blog marketing; the real dirt on how it works and exactly how to leverage my business within it. It taught me how to prioritize tasks for a powerful blog and execute them. It taught me how easy (and cool and fun) SEO can be. I could go on and on. Also, Michael is a truly good, kind, decent man of real integrity and the man is scary smart when it comes to blog marketing—a friggin’ giant. I recommend him to everyone I know who even MIGHT blog someday.
~Mark Powell, Business Owner
I was getting a new blog started from scratch and needed expert advice on just about everything.
I loved getting specific answers to my questions. Being able to listen to the recordings from the sessions I haven’t been able to attend has been very helpful. Specific areas I have found helpful(so far) are keywords, permalinks, headlines, categories, and the overall focus of the blog.
~Kim Wood, Business Owner
The Catch
What’s the catch? Well, because I’m still making tweaks to the (greatly improved) program, I don’t feel right about offering it now at the investment level it will eventually be. Have no doubt that as the program is perfected the price will match it.
But this means it’s very good to be you, right now. You get in on the ground floor of something good. You get the kind of help you either never could afford otherwise, or that you’re simply thrilled to have at this price point.
Well, I guess that’s not really much of a catch, is it? Okay, here’s the real catch: you all have to send me homemade chocolate chip cookies. There, now you can say “I knew there had to be a catch!” and shake your fist angrily at the sky and all that.
Oh, and by the way: semi-sweet chocolate chips, please, not those grody milk chocolate ones.
To join the group, click the big golden button below:
SORRY, SOLD OUT!
I look forward to speaking with you and giving you the best help I possibly can to make your blog a success!
And eating all those cookies.*
Michael
*The cookies thing is a joke. Please send tropical fish instead, as I am trying to build an aquarium.
