Comments on: A Top Headline Writing Trick Copywriting Gurus Love

By: Danielle Ingram

Danielle Ingram — Thu, 21 May 2009 08:07:10 +0000

I absolutely agree, being a content writer myself a concise, straight to the point headline is a great way to draw a reader in.

You wouldn’t buy a product without first reading the description on the packet.

I don’t really think that there is anything wrong with ‘swiping’ headlines from other writers, how else do you learn and progress. As long as you don’t base your entire portfolio on other peoples writing. If you base your career around writing i believe that you need your own unique selling point or style.

Definitely agree though that headlines are so important in copywriting!

By: Michelle Mangen

Michelle Mangen — Thu, 23 Apr 2009 20:34:14 +0000

I think I will pick up the Woman’s World when I go shopping next! Thank you for being an inspiration to me today!

Michelle

By: Christian

Christian — Wed, 01 Apr 2009 02:47:22 +0000

Ah, I learned the CASE method to succeed in business years ago and it has served me well.

CASE: Copy And Steal Everything.

Theft cannot be stressed enough. Stealing ideas and making them your own is CRUCIAL!

By: Tati

Tati — Sat, 28 Mar 2009 14:24:38 +0000

Hi Michael, Great video about headlines My Daugther and I have a Parenting Blog and We see the big difference in the number of comments on the articles we post. thanks for your inspiration about magazines and other ways to get good headlines.

By: Michael Martine, Blog Consultant

Michael Martine, Blog Consultant — Fri, 27 Mar 2009 00:45:03 +0000

@Naresh – It is simply classic copywriting as it has been done for many, many years.

By: Naresh Shah

Naresh Shah — Wed, 25 Mar 2009 19:29:21 +0000

Its true michael, headline is the most important thing which attracts user. I had learned somewhere that users get attracted towards “top 10…”, “best 10…” type of titles. Dont know exactly what it is called but i think its a type of bum marketing.

By: Ananga

Ananga — Sun, 15 Mar 2009 18:26:14 +0000

Thank you Michael – it’s all starting to make sense! I really appreciate your reply.

By: Mike Smith

Mike Smith — Sun, 15 Mar 2009 07:55:48 +0000

I take pictures with my blackberry when I’m in the checkout line of all the different magazines. The front cover headlines are ridiculous with the attention they grab. It definitely is a great way to mind map new ideas for headlines for blog posts, newsletter articles, ect.

Awesome video!

By: Karri Flatla

Karri Flatla — Sun, 15 Mar 2009 03:33:03 +0000

@Michael I believe Seth Godin would call the incongruent element an effective attempt at surprising the broca.

It’s a delicious moment for a copywriter to achieve this. More delicious of course for the reader who has know what the hey you’re talking about!

By: Michael Martine, Blog Consultant

Michael Martine, Blog Consultant — Sat, 14 Mar 2009 12:27:17 +0000

@Ananga – You can have both. The right keywords are important for SEO precisely because they are emotionally important to the searcher. The searcher used that keyword in a search query and when that same word appears in the headline (which is the page title, which becomes the big blue link in Google SERPs), that’s how Google and the searcher know that SERP result is highly relevant. And words which are emotionally important to the searcher also trigger an emotional response in a persuasive headline which makes a promise.