What’s the most important part of your blog post?
If you didn’t say, “The headline,” think about what made you click through to read this from your reader or email.
You arrived here based on the power of the words in my headline. This could be the best video I’ve ever done in my life, but if the headline didn’t pull you in, would you be here watching it?
If you can’t see the video, watch it at Remarkablogger, Viddler, or YouTube.
Swipe Files
When your interest in copywriting grows, you will want to keep great examples of it around as a storehouse and “external memory” you can refer to for inspiration. When copywriters and marketers do this we call it a “swipe file.” Right now, my swipe file fits into a single three-ring binder with room to spare, and occupies about two gigs worth of hard drive space. But it’s growing.
As Picasso once famously said, “Great artists steal.” Copywriters “steal” headlines and other bits from previously successful copy all the time.
In fact, I swiped the headline for this post. If you watch the video, you’ll see from where.
By the way…
If you want to watch these videos before they get posted here, you can always subscribe to my YouTube channel or Viddler channel. And of course please do subscribe to Remarkablogger so you don’t miss posts like this one in the future.