The last post I wrote about building your audience through social media before you even launch a blog stood conventional blogging wisdom on its ear, and got a great response. I’d to follow up on that with another idea that isn’t unconventional… just overlooked.
Instead of slaving away trying to make YOUR little blog make some kind of a splash in the big blog ocean, consider starting a team blog instead.
Listen to the audio for more:
Resources mentioned in the audio:
- Create a Blog Pack to Get Blog Traffic and Increase Subscriptions
- How to Get an Audience Drooling for a Blog That Doesn’t Exist
Great idea. If I had to do it over again..I’d team up with someone else. I’ve been at it for over a year…and it’s work. I enjoy it and now I’ve been getting a few guest writers.
I want to get your thoughts on how much dedication it takes to do a blog on your own. I think you wrote something about this last summer.
@Eathan – There is no way to measure “how much” dedication is required. As much as it takes to reach your goals.
Great suggestions, Michael. On our corporate blog at PepperDigital (http://pepperdigitalblog.com) we have about 6 bloggers from within our company, Peppercom.
Having a number of bloggers makes our posts a bit more rich, and provides many different perspectives on the topic of digital technology, social media and PR, among other things.
Regarding Ethan’s question, the amount of dedication matters on what you want to get out of your blog.
The most important thing is to stay consistent. If you decide you want to post twice a week, make sure to get those two posts up, and anything else is icing on the cake. Your readers will begin to expect those two posts each week on their respective days, and keeping with a particular rhythm will help retain visitors and feed subscriptions.
Hi Michale,
I agree that teaming up increases the quality of posts and also the frequency but the problem here is trust and continuity.
Many times is hard to find the right people that have the same passion as yours. And if you find them we also have to consider trust (will they write in a constant way ? will they write good stuff ? who will register the domain ? what is someone quits ?). I think that many times these small issues become the real obstacle. To solve this the people who write the blog should be united by something else rather then the blog it self. Like all are working for the same company or they are friends for a long time – at least this is what I think.
Thanks,
@TomaBonciu
I’m so sorry for the misspelling of your name in my comment above. I feel so bad about it. Could you please correct it ?!
Hooray for team blogs!
An interesting thing we’ve noticed is that we often get confused for each other. People say to me, “I loved that post you wrote!” when it was actually Kyeli who wrote that.
We introduced photos with speech bubbles at the bottom of every post to give a reminder of who wrote the post, but it hasn’t seemed to lessen the confusion.
Any suggestions?
-Pace (of Pace and Kyeli)
I am trying a Blog Accountability Partner this year. Hope to build better and more consistent content.
Tim, let me know how it goes for you.
I comment of the great ADA sport will unite the world. Thanks to the Internet and mobile phones, there are no political, religious, bureaucratic or territorial borders