How to Sell from Your Blog (The Ultra-Basics)

Jan 23, 2009
7 Comments


If you can’t see the video in your email or reader, please watch it on the blog.

I believe anyone can sell from their blog. Selling products (like WordPress SEO Secrets) or services (like Blog Consulting) from your blog will make you far more money than AdSense. In order to sell from your blog you need a few chief components:

  • Expertise, experience, and talent in a subject worth paying for (and if you don’t have that, what the heck are you blogging about?).
  • A way to receive money online (PayPal, essentially).
  • A way to facilitate digital product downloads, for which I recommend E-Junkie.

If you want to learn more and get an overall picture of how to generate mutliple online income streams through your blog, then I recommend the Online Business School information product from IttyBiz. Here is an Online Business School review post I wrote a few months ago.

The purpose of nearly any information product you could sell is to teach people something at which you are an expert. Knowing your subject matter and being able to market it and teach it effectively are not even remotely related. The program responsible for arming me with the very profitable knowledge on how to do this is Brian Clark’s Teaching Sells, which is reopening soon.

This is not very technical stuff, here. If you can copy and paste HTML code and write a document longer than 30 pages or so, you can do this.

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  • Hi,

    These 3 simple things : a platform from where to sell, a way to sell and cash the money and of course the product. I think before you can develop an information product you have to sell your expertise by under the form of services.

    After you sell services and people start to know you I think you can develop a product. The reason I think this is because by offering services you'll begin to understand what people really want and what are the most important things they need. Or maybe you can find out what are the most common problems that people encounter. Just by writing down about each customer you had can lead you to an e-brochure that you can expand in a real product.

    Thank you
  • "...if you don’t have that, what the heck are you blogging about?" lol! Keep it real man ;) So many "bloggers" out there are just looking to cash in on affiliate products, automated content, etc. It would be good to see that thin out a bit.
  • Lee
    You make it sound rather simple but you forgot point #4 : traffic.

    Without it, your expertise, content and product are all rather wasted!
  • @Lee - I don't think that traffic is that important. The reason is with ejunkie you can create your own affiliate program and have other sell your product. And if the product it's worth it I'm pretty sure you'll find lots of bloggers to do it. Michael did that with his latest informational product. Of course that having traffic would speed things up.
  • Nice video, thanks a lot for the tips. I agree with Lee, traffic is important, but what I think it's more important is the content. If you have a good content the traffic will come.

    Cheers
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