You might have already known this, but Google bought FeedBurner a while ago. Like a Boa Constrictor unhinging its jaws to swallow a young calf, Google has been moving FeedBurner data over to Google’s vast data centers, and the transfer is nearing completion.
How do we know? Because nearly everyone’s feed counts fell through the floor in the last couple days.
What can you do?Â
Switch your FeedBurner account over to your Google account.Â
You have no choice, other than dropping feed redirection altogether and just going with your default blog software feeds. Google states that all FeedBurner accounts need to be switched over to Google accounts by the end of February.Â
How do you do it?
I’m not going to tell you. But not because I’m mean. It’s because I don’t have to. One of the blogosphere’s more talented and experienced designers, Michael Martin (yes, I know, weird, huh?) has spelled out the process for you with pretty screenshots and everything: How to make the move from FeedBurner to Google.
You also want to check out Google’s FAQ on moving your account.
Here’s what Google is promising from the FeedBurner/Google integration when it’s finished:
- Feeds by email has been improved by shareing the same email delivery backend as other Google products.
- Easier management of feed email subscribers.
- Feed analytics will remain the same or be improved.
- More Reliable.
I’m especially looking forward to the “more reliable” part.