Comments on: Blog Marketing and the Search Connection http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/ Blog Consulting and Design Services and Training Wed, 23 May 2012 14:41:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Why Blog Marketing is Cheap Marketing http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/comment-page-1/#comment-96189 Why Blog Marketing is Cheap Marketing Sun, 21 Dec 2008 16:33:24 +0000 http://remarkablogger.com/?p=2089#comment-96189 [...] expensive print, radio, or television advertising where you have no idea of its effectiveness. With blog marketing, you don’t even need to spend money on internet advertising. Blog marketing is cheap [...] [...] expensive print, radio, or television advertising where you have no idea of its effectiveness. With blog marketing, you don’t even need to spend money on internet advertising. Blog marketing is cheap [...]

]]> By: Michael Martine, Blog Consultant http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/comment-page-1/#comment-96061 Michael Martine, Blog Consultant Tue, 16 Dec 2008 03:15:43 +0000 http://remarkablogger.com/?p=2089#comment-96061 Great points and ideas, everyone! Elaine was actually closest to my own thinking, but I like the perspectives brought by everyone. Susan's idea of a question-and-answer section is fantastic! That is exactly the tactic used by a client of mine who runs a highly successful medical site I helped him with. In fact, that is the whole purpose of the blog: regular people ask questions and real medical experts answer them. It's a SEO powerhouse! Franklin, good to see you're getting some results, man. Jay's point about natural vs. "business" language (there is hardly anything worse) is a good one. Franklin's point about bounce rates is on the money. You should pay attention to them in your analytics (and thank you for the welcome back). Conrad's tale really shows the power of a blog compared to a "normal" website. Conrad, maybe you can convince your father to go "all WordPress" as a CMS. Show him the numbers! So far, I'd say everyone who commented had something to teach everyone else--even me. Hope to see some more great comments soon! Great points and ideas, everyone! Elaine was actually closest to my own thinking, but I like the perspectives brought by everyone.

Susan’s idea of a question-and-answer section is fantastic! That is exactly the tactic used by a client of mine who runs a highly successful medical site I helped him with. In fact, that is the whole purpose of the blog: regular people ask questions and real medical experts answer them. It’s a SEO powerhouse!

Franklin, good to see you’re getting some results, man.

Jay’s point about natural vs. “business” language (there is hardly anything worse) is a good one.

Franklin’s point about bounce rates is on the money. You should pay attention to them in your analytics (and thank you for the welcome back).

Conrad’s tale really shows the power of a blog compared to a “normal” website. Conrad, maybe you can convince your father to go “all WordPress” as a CMS. Show him the numbers!

So far, I’d say everyone who commented had something to teach everyone else–even me. Hope to see some more great comments soon!

]]> By: Conrad Hees http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/comment-page-1/#comment-96057 Conrad Hees Tue, 16 Dec 2008 02:40:58 +0000 http://remarkablogger.com/?p=2089#comment-96057 Hey Michael, good points in this post. I started a blog as a companion site to my family masquerade mask website. I have learned that it can be surprisingly easy to get ranked highly for longtail keywords within hours of posting an article to my blog. The website itself isn't SEO friendly (my father is in charge of that) but the blog ranks great! I recieved about 800 visitors this month from 600+ keywords....not too bad! One thing though, blog marketing may be cheap monetarily, but it will definitely suck your time away. Once you get to a certain level though, it's autopilot. Combined with PPC, you can build a whole business from a few hundred hits a day. Great job on your webinar, BTW. Hey Michael, good points in this post.

I started a blog as a companion site to my family masquerade mask website. I have learned that it can be surprisingly easy to get ranked highly for longtail keywords within hours of posting an article to my blog. The website itself isn’t SEO friendly (my father is in charge of that) but the blog ranks great! I recieved about 800 visitors this month from 600+ keywords….not too bad!

One thing though, blog marketing may be cheap monetarily, but it will definitely suck your time away. Once you get to a certain level though, it’s autopilot. Combined with PPC, you can build a whole business from a few hundred hits a day.

Great job on your webinar, BTW.

]]> By: Toma Bonciu http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/comment-page-1/#comment-96048 Toma Bonciu Mon, 15 Dec 2008 20:02:47 +0000 http://remarkablogger.com/?p=2089#comment-96048 Hi Michael, Good to have you back. These days I receive traffic from social websites and Google. The thing that I think we all have to be careful is not only to rank well for some keyword phrase. We should also check the bounce rate. If an article we wrote gets number one and has bounce rate over 50% then it's not good. So don't forget to check the bounce rate for the keyword you receive traffic from. Thanks Hi Michael,

Good to have you back.

These days I receive traffic from social websites and Google. The thing that I think we all have to be careful is not only to rank well for some keyword phrase. We should also check the bounce rate. If an article we wrote gets number one and has bounce rate over 50% then it’s not good.

So don’t forget to check the bounce rate for the keyword you receive traffic from.

Thanks

]]> By: Jay Fleischman http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/comment-page-1/#comment-96047 Jay Fleischman Mon, 15 Dec 2008 19:30:25 +0000 http://remarkablogger.com/?p=2089#comment-96047 Your suggestion is one of the reasons why blogs are well indexed, I think. When putting together a static site people are far more formal, which doesn't accurately reflect the searches entered by prospects and potential visitors. Your suggestion is one of the reasons why blogs are well indexed, I think. When putting together a static site people are far more formal, which doesn’t accurately reflect the searches entered by prospects and potential visitors.

]]> By: Susan Greene http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/comment-page-1/#comment-96043 Susan Greene Mon, 15 Dec 2008 17:18:39 +0000 http://remarkablogger.com/?p=2089#comment-96043 Michael, Great suggestion. I have used this same technique to improve the search engine ranking of static websites. I create an "Ask the Expert" section using questions posed by real customers. I provide detailed answers, often with links to other relevant pages on my site. It's an easy way to generate keyword-rich copy that is highly relevant to searcher needs and to position yourself as a knowledgeable industry specialist. Michael,

Great suggestion. I have used this same technique to improve the search engine ranking of static websites.

I create an “Ask the Expert” section using questions posed by real customers. I provide detailed answers, often with links to other relevant pages on my site.

It’s an easy way to generate keyword-rich copy that is highly relevant to searcher needs and to position yourself as a knowledgeable industry specialist.

]]> By: Franklin Bishop http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/comment-page-1/#comment-96039 Franklin Bishop Mon, 15 Dec 2008 15:59:39 +0000 http://remarkablogger.com/?p=2089#comment-96039 The visitors on my blog come from social media, Google, and blog commenting. I have just been working on search engine optimization and I'm already up to 260 unique visitors from Google. I have been doing a lot of reading and that is where most of my traffic is beginning to come from. The visitors on my blog come from social media, Google, and blog commenting. I have just been working on search engine optimization and I’m already up to 260 unique visitors from Google. I have been doing a lot of reading and that is where most of my traffic is beginning to come from.

]]> By: Susan Greene http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/comment-page-1/#comment-96038 Susan Greene Mon, 15 Dec 2008 15:58:39 +0000 http://remarkablogger.com/?p=2089#comment-96038 By using the questions people ask as headlines for blog posts, you are likely using keyword phrases that are commonly searched. Hence, your blog will rank high for those phrases. I have used this technique very effectively with static websites. I create an "Ask the Expert" section in which I answer actual questions posed by customers. It's a great way to easily generate keyword-rich content. Plus it helps position you as a knowledgeable industry specialist. Good suggestion, Michael. By using the questions people ask as headlines for blog posts, you are likely using keyword phrases that are commonly searched. Hence, your blog will rank high for those phrases.

I have used this technique very effectively with static websites. I create an “Ask the Expert” section in which I answer actual questions posed by customers. It’s a great way to easily generate keyword-rich content. Plus it helps position you as a knowledgeable industry specialist.

Good suggestion, Michael.

]]> By: Elaine http://remarkablogger.com/2008/12/15/blog-marketing-and-the-search-connection/comment-page-1/#comment-96036 Elaine Mon, 15 Dec 2008 14:13:15 +0000 http://remarkablogger.com/?p=2089#comment-96036 My guess is that people type their questions into search engines, so if your headline is a match for their question, bingo, up your blog pops in the search results. My guess is that people type their questions into search engines, so if your headline is a match for their question, bingo, up your blog pops in the search results.

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