Last week I wrote about blog marketing, with the promise to continue in further posts. That all got interrupted for a few days while I had and recovered from a car accident, but now I’m back in action.

Not only is blog marketing cheap, it helps in one important way: search. More and more, your website is how potential customers know about you. So a very important question is: how do people actually end up your website?

One of the main ways people would like to get to your site is by searching on Google or other search engines. People want to type something into that little box and have the answers to their questions come up in the results. Naturally, you want your blog to be in those results. Preferably at the top of the very first page.

You may have heard that blogs are supposed to make this more likely compared to old-fashioned “static” websites that are more like online brochures. Well, it’s true… mostly. There are millions of blogs now to level the playing field.

But with a little extra knowledge and work, you can leap ahead of others who don’t know what you know, and who aren’t putting in the work you are. Honestly, that’s all it takes: knowledge and work. It takes very little money, if any (you can speed things up and get better results faster if you spend a little money on learning a few things, though).

In Blog Marketing is Cheap Marketing, I talked about what to write on your blog:

…here’s a great tip to get you started: write out the answers to the questions your customers ask you all the time. Use the questions themselves as headlines.

I didn’t get into it at the time, because it would’ve made the post drag on too long, but that is some great advice for writing something that will be found via search. Can you figure out why?

Let me know why in the comments!