Affiliate Marketing

Affiliate marketing is the marketing and selling of products and services online for a portion of the profits. By becoming an affiliate for a product or company, an affiliate marketer (called an affiliate) can use the producer’s marketing resources (such as ads and email copy) to sell the product or service. Affiliate links contain the affiliate’s referral information, so the producer knows which affiliate has made a sale and can pay that affiliate a cut.

Posts on affiliate marketing:

Read This If You Want to Make Money Blogging (Example of affiliate marketing, contains affiliate links)

Blogging Ethics 101c – The Accidental Disclosure Manifesto

Blog Marketing

Blog marketing is using a blog to market an organization or a product or service. Personal blogs are not considered to be engaged in blog marketing. But if you have a business website and you have a blog, you’re doing blog marketing: you’re marketing your business with your blog.

More and more businesses and even large corporations have engaged in blog marketing, with mixed results. Blog marketing is unlike traditional marketing methods and many companies aren’t entering into blog marketing very smoothly. This is because direct selling or commercial messages in an environment where people expect content and information are often ineffective or even detrimental to success. Single person businesses and small businesses, on the other hand, have more easily enjoyed success with blog marketing.

Posts on blog marketing:

The Top 10 E-commerce Blogging Tips to Skyrocket Sales

4 Power Questions for Killer Business Blog Posts that Grow Your Business

The 5 Elements Every Business Blog Must Have

Internet Marketing

Internet marketing is a catch-all term for the marketing and selling of products online. Internet marketing is not the same thing as online advertising. Internet marketers use pay-per-click advertising, blogs, search engine optimization, and social media to drive traffic to sales pages where a product can be purchased. Other forms of marketing, such as blog marketing, search engine marketing and social media marketing, go under the umbrella of internet marketing.

Posts on internet marketing:

The Top 5 Mistakes Internet Marketers Make on Twitter

Remarkanotes: A Different Kind of Email List

Search Engine Marketing

Search engine marketing (SEM) uses search engine optimization (SEO) and search advertising (often called PPC or pay-per-click) to drive traffic to a website. Often, the destination site is a sales page

Posts on SEM/SEO:

SEO Ninja Skills Prevent Armageddon

3rd Key: Blog SEO – 7 Keys to Better Blogging in 7 Days

WordPress SEO Techniques to Avoid Duplicate Content

Five Outdated SEO Myths

13 SEO-Only Firefox Extensions

Social Media Marketing

Social media marketing (SMM) is the use of social media to market an organization or a product or service. By participating in social media, awareness is built and relationships can be created and strengthened. The hope is that this results in increased sales and customer loyalty down the road for a business. Because direct selling or presentation of a commercial message is not only ineffective but often detrimental in social media, social media marketing is viewed as difficult to master.

More traditional organizations have had an even more difficult time embracing social media marketing than they have with blog marketing, and even many who have successfully marketed with blogs do not always embrace social media.

Posts on social media marketing:

How to Drive Traffic to Your Blog with StumbleUpon and Twitter

Introducing the Remarkablogger Twitter FollowUp 1 – Get More Followers on Twitter!

How Social Media Helps Grow Your Blog

Is Blogging Another Form of Social Media?

Twitter is Like Sex

What Twitter Does for Me

P.S. – In case you missed it, if you like this post you may also like Blog Traffic Terms Defined – Because Knowing What the Heck You’re Talking About is Always a Good Thing.