This is an audio post, which is now happening every Thursday according to my new & improved editorial calendar. I have some written notes that I’ve added some helpful links to, but the real meat is in the audio, so I hope you enjoy it.
Yesterday’s post was on The Top 10 Ways to NOT Launch a Blog. With apologies to internet marketer Jeff Walker’s Product Launch Formula, this audio post covers how to launch a blog step by step. I’m calling it The Blog Launch Formula. I’ve identified 6 stages in a blog launch:
- Initial Writing
Questions to ask and answer for yourself in writing:
Why do you want to blog?
What do you want to accomplish?
Who is your audience?
Is there a market?
What are the keywords? (keyword research: Free WordTracker Keyword Tool)
Don’t need the blog yet for this!
Subscription Incentive content – white paper, report, audio, video, or ebook
A month’s worth of posts if possible
Get a domain name, preferably one with your primary keywords in it
Install/set up the blog
Upload, activate, and configure plugins
Upload and switch to a theme
Get a FeedBurner account and the FeedSmith plugin
Get a Technorati account
Get social media accounts
Choose a theme
Graphics – istockphoto.com
Flickr CC-licensed images
Promotion begins before launch!
Emails to other bloggers
Social media presence/buildup
(all this is why you want blog content created in advance)
Here’s to your blogging success!
Michael Martine, Remarkablogger