The Wealthy Freelancer is the newest successful client project of mine. Steve Slaunwhite, Pete Savage, and Ed Gandia are all successful freelance copywriters in their own right. Each one has a thriving business. Steve and Pete are published authors. The three combine forces in a team blog that features other contributors, as well. They hired me to design the blog, advise them on strategy, and walk them through the functions of WordPress.
A completely custom theme creates a unique visual brand for The Wealthy Freelancer. Having your own visual identity online that doesn’t look like anyone else is one trait you will find in the most successful blogs, so it’s a long-range rewarding step for you to take with your own blog.
I’ve recently written about conversion-oriented design, and the Gateway Blogging course will feature the subject of conversion (and client success stories such as this one). Head on over to the site or even just look at the thumbnail image above. What are the points that draw your eye? Go look for a moment and then continue reading at the next paragraph.
Was your eye is drawn to the orange RSS icon and email envelope icon in subscribe area? My guess is that it was, even on the thumbnail image above. That’s an example of conversion-oriented design.
For content-based conversion, the quality of the writing and the articles speak for themselves. These guys are all top-notch copywriters, and their contributors are well-known and respected, too, such as Peter Bowerman (also a client of mine), who wrote the launch day post: What Makes a $125-an-Hour Writer?
I’d like to point out something in the "details matter" department. You see that pen stroke under the word Your in the tagline? We went back and forth on that several times, with slight changes to its thickness, arc, and angle, until it was perfect.
Are the guys happy with their design? The word they used to describe it was "FANTASTIC".
If you’re ready to get a blog or have your existing blog redesigned according to conversion principles taught in Gateway Blogging, please take a look at my blog consulting services or contact me. If you’re not ready but want to learn more and get to know me better over time, subscribe to Remarkablogger to see more great client success stories as they’re published.