Blogging firecracker Lorelle took the mic and immediately challenged everyone. She went around the room asking SOBCon participants what their blog was about, and could they explain what they did. As you might imagine, most people stammered something vague.
The big takeaway from her workshop was an exercise in which we had to construct a statement of what we do in ten words or less. Then the brave shared theirs with the group and Lorelle praised or bashed them for being too general–a good thing, entirely. You could call it tough love. Thomas Clifford had the best one, I think.
Here’s mine:
Remarkablogger helps freelancers and small business improve their positioning and customer relationships through blogging.
I’m not 100% happy with it, yet, so I’ll keep working on it.
What’s your 10-word value proposition? Tell us in the comments below.