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Niche Video Clobbers Competitors: Twice the Traffic

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Beet.tv has a wonderful small-dog story about a New Jersey wine merchant who has been creating daily wine-tasting videos. He outranks big names like Wine Spectator and gets twice their traffic.

Really shows the power of niche video!

Here’s the kicker: he’s been doing this for two years. That’s a lotta video.

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10 Responses to Niche Video Clobbers Competitors: Twice the Traffic
  1. David Deangelo
    February 8, 2008 | 8:32 pm

    Every day.. that is A LOT of work. Good for him, I hope the traffic converts!

  2. Jay F.H.
    February 8, 2008 | 11:45 pm

    Is this your “Spread the Thunder” entry? ;o)

  3. Michael Martine
    February 8, 2008 | 11:51 pm

    @Jay – I had to look up what you were talking about… so I guess not. :) Nothing like a good contest to boost subscribers, but I’m not interested. I’m a beer man, anyways. ;)

  4. Jay F.H.
    February 9, 2008 | 12:02 am

    Ah, so you’re more of a Diggnation type. ;o)

    Gary’s got quite a personality – a great show, even for non-drinkers. BTW, nice work on the Yastrow stuff.

  5. Michael Martine
    February 9, 2008 | 12:21 am

    Digg-what? ;)

    Thanks for the compliment. Much appreciated.

  6. marti garaughty
    February 9, 2008 | 1:19 am

    What a great find Michael, talk about becoming a BIG fish in a small pond.

    That’s a truly excellent example of using technology to connect with a niche market in a very human & very personal way. Have a great weekend.

  7. Michael Martine
    February 9, 2008 | 1:38 am

    @Marti – Thanks! Of course the real credit goes to Beet.tv for the original story, but there was such an inspirational lesson in it for video bloggers that I just had to post it.

    PS – where’s your blog? ;)

  8. Cyndee Haydon
    February 9, 2008 | 12:04 pm

    Michael – thanks for that treat. You know I love experimenting with video and how to use it to enhance the reader experience – keep it coming. Love David and Goliath stories too – hooray for the little guys! :)

  9. CatherineL
    February 9, 2008 | 1:35 pm

    That’s a lot of wine too Michael. It sounds like it’s paying off for him though.

  10. robdogg
    February 11, 2008 | 12:20 am

    thats awesome, drinking for a living =)

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