Niche Video Clobbers Competitors: Twice the Traffic

Feb 8, 2008
10 Comments

Watch on YouTube

Beet.tv has a wonderful small-dog story about a New Jersey wine merchant who has been creating daily wine-tasting videos. He outranks big names like Wine Spectator and gets twice their traffic.

Really shows the power of niche video!

Here’s the kicker: he’s been doing this for two years. That’s a lotta video.

  • thats awesome, drinking for a living =)
  • cathlawson
    That's a lot of wine too Michael. It sounds like it's paying off for him though.
  • Michael - thanks for that treat. You know I love experimenting with video and how to use it to enhance the reader experience - keep it coming. Love David and Goliath stories too - hooray for the little guys! :)
  • @Marti - Thanks! Of course the real credit goes to Beet.tv for the original story, but there was such an inspirational lesson in it for video bloggers that I just had to post it.

    PS - where's your blog? ;)
  • What a great find Michael, talk about becoming a BIG fish in a small pond.

    That's a truly excellent example of using technology to connect with a niche market in a very human & very personal way. Have a great weekend.
  • Digg-what? ;)

    Thanks for the compliment. Much appreciated.
  • Ah, so you're more of a Diggnation type. ;o)

    Gary's got quite a personality - a great show, even for non-drinkers. BTW, nice work on the Yastrow stuff.
  • @Jay - I had to look up what you were talking about... so I guess not. :) Nothing like a good contest to boost subscribers, but I'm not interested. I'm a beer man, anyways. ;)
  • Is this your "Spread the Thunder" entry? ;o)
  • Every day.. that is A LOT of work. Good for him, I hope the traffic converts!
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