Comments on: Blogs Don’t Fix Problems

By: Michael Martine

Michael Martine — Sat, 09 Feb 2008 19:22:37 +0000

@ Catherine – Yes, I know. But not everyone gets sarcasm (especially in writing). I have to play the “straight man” on this just in case. I just don’t feel like I could join in that kind of joke. People often say what they really mean, but try to cover it up by saying they were “only joking.” It’s likely that the people I’m talking about read my blog, so I don’t want to be misunderstood in that way.

By: CatherineL

CatherineL — Sat, 09 Feb 2008 18:36:59 +0000

Hey I was joking – I wouldn’t really expect you to tell a client to blog off!

By: Michael Martine

Michael Martine — Fri, 08 Feb 2008 21:01:12 +0000

@Greg – if you’ve got the room to take on new clients, I can pass your name along to them.

By: Michael Martine

Michael Martine — Fri, 08 Feb 2008 20:59:25 +0000

@Catherine – I would never be that rude and unprofessional. Once they get some of these other issues worked out, that might point the way to a more focused content/audience strategy for the blog.

Also, I would not say the blog was of no benefit to them–it just wasn’t achieving the main goal they wanted. Nor could it as it stands.

But blogs are still a fantastic way for a company to provide news and raise their profile within their industry, be a voice among their peers… if that is the strategy in first place.

By: CatherineL

CatherineL — Fri, 08 Feb 2008 19:43:19 +0000

Hi Michael – so it sounds like the blog wasn’t really of any benefit to them then.

And really they shouldn’t be giving the price to gatekeepers anyway. There’s no point if the decision maker is only seeing the price and not the benefits of dealing with the company.

So I take it you told them to blog off?

By: Greg Balanko-Dickson

Greg Balanko-Dickson — Fri, 08 Feb 2008 15:42:29 +0000

The good news is that fixing holes in a sales process is what a business coach does. Oh, wait, I am a business coach. Seriously, I love working with people on their sales process – I have not found one that could not be improved with a little training, restructuring, or research.