
What can a company that doesn’t blog teach us about blogging? Plenty, as you will see:
- Don’t give people what they say they want… give them what they really want–what they didn’t even know they wanted.
- Have a strong vision for who you are and what you’re doing, so that everything is an expression of that.
- Design matters.
- Branding isn’t external, it’s internal.
- Take something ordinary and find its weaknesses, then make those your strengths and you will be extraordinary.
- Make stuff people love (everyone else is already making stuff that people couldn’t care less about or even hate).
- Get to the very essence of what you do.
- Be the first or the most or the least in some noteworthy way (first GUI, most mp3 players sold, thinnest notebook)