What Apple Teaches us about Blogging

Feb 4, 2008
12 Comments

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What can a company that doesn’t blog teach us about blogging? Plenty, as you will see:

  • Don’t give people what they say they want… give them what they really want–what they didn’t even know they wanted.
  • Have a strong vision for who you are and what you’re doing, so that everything is an expression of that.
  • Design matters.
  • Branding isn’t external, it’s internal.
  • Take something ordinary and find its weaknesses, then make those your strengths and you will be extraordinary.
  • Make stuff people love (everyone else is already making stuff that people couldn’t care less about or even hate).
  • Get to the very essence of what you do.
  • Be the first or the most or the least in some noteworthy way (first GUI, most mp3 players sold, thinnest notebook)
  • @Aurelius - You're welcome! Thanks for stopping by and taking the time to comment. Always appreciate new faces here. :)
  • This is an information that is obviously of great value. I totally
    agree with your statements.Thanks for sharing it!
  • @Christine - Yeah you know I was thinking the other day: there are Apple fans but there are no Microsoft fans. People just put up with Microsoft--or even hate them.

    That is such a condemnation of their business, to me, beyond any other metric.
  • I love this one! "Make stuff people love (everyone else is already making stuff that people couldn’t care less about or even hate)."

    I recently bought a Mac and wow.... what a freakin difference. Now if I have to go back to my PC to get some file, I just get disgusted.

    I'm constantly amazed at the thoughtful work that went into making everything on the Mac beautiful. It's like the difference you feel traveling around a run down old city where everything exists for basic functionality, vs. a beautiful city where art and culture is built into every piece of architecture.
  • @Sheila - that is wonderful to hear. Good luck with your project!
  • Excellent, Michael!

    I'm copying this short, but sweet post for my "Vision" folder ... to inspire me as I design a forthcoming project on wellness.

    Cheers from Canada,
    Sheila
  • David, that's great to hear. It makes my day to know I've inspired someone. Thanks for sharing that. :)
  • Dave, thanks for that link. That story really is exemplary of those attributes.
  • Thanks for breaking this down. Great points.

    The more I think about those points, the more ideas pop into my mind of things I should be doing. Revealing...
  • You should take a look at Wired Magazine's article "Straight Dope on The iPod's Birth" - it gives an interesting detail about how the iPod came about.

    http://www.wired.com/gadgets/mac/commentary/cultofmac/2006/10/71956

    I think it covers most (if not all) of the points you raised above. :-)
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