Comments on: The Secret to a Successful Business Blog: Sell without Selling http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/ Blog Consulting and Design Services and Training Sun, 12 Feb 2012 20:42:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Above the Cellar Room » Blog Archive » 14 Key Requirements For All Top Web Sites http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-98584 Above the Cellar Room » Blog Archive » 14 Key Requirements For All Top Web Sites Sat, 06 Jun 2009 21:02:38 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-98584 [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...] [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...]

]]> By: 15 Key Elements All Top Web Sites Should Have | ONEDUST - 浮塵草堂 http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-98227 15 Key Elements All Top Web Sites Should Have | ONEDUST - 浮塵草堂 Fri, 08 May 2009 05:43:09 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-98227 [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...] [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...]

]]> By: Self-Promotion 2.0 - Promote Yourself without Looking Self-Promotional http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-97878 Self-Promotion 2.0 - Promote Yourself without Looking Self-Promotional Tue, 07 Apr 2009 03:45:49 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-97878 [...] as you can sell without selling, you can self-promote without being that guy. How do I know? Because I (and many, many others) [...] [...] as you can sell without selling, you can self-promote without being that guy. How do I know? Because I (and many, many others) [...]

]]> By: Key Elements All Top Web Sites Should Have | SulVision http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-95082 Key Elements All Top Web Sites Should Have | SulVision Sat, 01 Nov 2008 03:27:13 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-95082 [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...] [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...]

]]> By: Blog » 15 Key Elements All Top Web Sites Should Have http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-95009 Blog » 15 Key Elements All Top Web Sites Should Have Wed, 29 Oct 2008 20:45:37 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-95009 [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...] [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...]

]]> By: 15 Key Elements All Top Web Sites Should Have | Boxed CSS http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-95008 15 Key Elements All Top Web Sites Should Have | Boxed CSS Wed, 29 Oct 2008 19:42:15 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-95008 [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...] [...] it’s important to sell yourself or your company, you also don’t want to oversell, either. Particularly in a blog setting — people reading a blog don’t want to hear all about [...]

]]> By: Michael Martine, Blog Consultant http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-90719 Michael Martine, Blog Consultant Mon, 26 May 2008 23:58:32 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-90719 @Evan - You're quite welcome. Glad you found it so useful. :) @Evan – You’re quite welcome. Glad you found it so useful. :)

]]> By: Evan http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-90717 Evan Mon, 26 May 2008 22:17:39 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-90717 Thanks Michael. I found this through your comment on Chris Garrett's blog. I like this approach very much. I really hate overselling and think it will lead to bloggers being regarded as the sleazy used car salesmen of the 21st century. So, up 'til now I've probably gone for the underselling trap. I am so glad someone has figured a way of selling that I can live with. I am very grateful to you. Heartfelt thanks. Thanks Michael.

I found this through your comment on Chris Garrett’s blog.

I like this approach very much. I really hate overselling and think it will lead to bloggers being regarded as the sleazy used car salesmen of the 21st century. So, up ’til now I’ve probably gone for the underselling trap.

I am so glad someone has figured a way of selling that I can live with. I am very grateful to you. Heartfelt thanks.

]]> By: Michael Martine, Blog Consultant http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-89601 Michael Martine, Blog Consultant Tue, 22 Apr 2008 17:45:35 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-89601 @ Chris Baggot - Thanks for sharing that awesome quote! @ Chris Baggot – Thanks for sharing that awesome quote!

]]> By: Chris Baggott http://remarkablogger.com/2007/12/08/secret-to-successful-business-blog/comment-page-1/#comment-89597 Chris Baggott Tue, 22 Apr 2008 16:04:00 +0000 http://www.remarkablogger.com/2007/12/08/secret-to-successful-business-blog/#comment-89597 There was a great quote from Edelman in the Dallas Morning News the other day: "It's clear that when it comes to traditional authority figures – whether they're chief executives or heads of state – people trust them less," says Mr. Edelman. "Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger." To me the secret to successful business blogging starts with widespread employee blogging. To see the whole Edelman post you can see it here: http://blogging.compendiumblog.com/blog/blogs-in-business/0/0/people-dont-trust-ceos-they-trust-employees Best, Chris Baggott CEO Compendium Blogware www.compendiumblogware.com There was a great quote from Edelman in the Dallas Morning News the other day:

“It’s clear that when it comes to traditional authority figures – whether they’re chief executives or heads of state – people trust them less,” says Mr. Edelman. “Employees are the new credible source of information. We have data that shows an employee blog is five times more credible than a CEO blog – and I say this as a CEO blogger.”

To me the secret to successful business blogging starts with widespread employee blogging.

To see the whole Edelman post you can see it here: http://blogging.compendiumblog.com/blog/blogs-in-business/0/0/people-dont-trust-ceos-they-trust-employees

Best,

Chris Baggott
CEO
Compendium Blogware
http://www.compendiumblogware.com

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