I am constantly surprised that people read what I have to say.
The secret of what I do: I notice things and give them names. I havenâ€™t bit off more than that, because Iâ€™d probably do it poorly. Part of the challenge in breaking through is finding a niche you can overwhelm.
Ask a room full of freelancers what they do and youâ€™ll get a broad spectrum of answers. Not so apparent in those replies, though, is that every freelancer actually has two mission-critical titles.
The one on the business card is pretty obvious. Writer, designer, developer, stylist, yadda, yadda, yadda. But, what about that other title? The one that lurks in the wings, yet is the secret driving force behind your success or failure in your â€œbusiness-cardâ€ field. The one that reads, â€œUndercover Chief Marketing Offer.â€
Think of every information product you produce as a lead generator.
You might have a free report, video or audio that generates leads for yourâ€¦
$47 ebook or audio that generates leads for yourâ€¦
Weâ€™ve abused, raped, and totally destroyed the word â€œsuccessful.â€ Weâ€™ve taken that word and and covered it with a bunch of pretty sparkling â€” â€œbling blingâ€ â€” stickers: money, fame, cars, mansions, blahâ€¦blahâ€¦ blah.. Well I wonâ€™t be a subscriber to that butchered, status-quo, concept of success.