Gateway blogging is a term I created that helps to frame business blogging activities so that the blog supports the business, and not the other way around.
Those of us who are running small companies, micro-businesses, micro-ISVs, and the like are more likely to have a blog as our main website than larger companies. We understand the importance of blogging generally, but it’s easy to get lost in the minutia and distractions of blogging. We forget that the blog is really the tip of a wedge of paid products or services. Because directly selling or pushing product on the blog is a turn-off, it’s easy to let the indirect nature of blogging lead us away from the purpose of the blog.
Your Business Blog is a Gateway
So I’ve constructed this analogy: a business blog is the gateway through which customers and future customers enter, enticed by the information, skills for hire, or products/services they see just inside the gate. Once inside the gate, there are more rewards for going deeper beyond the gate. It’s at this point where your sales funnel takes over. Gateway blogs don’t replace sales/conversion funnels. Gateway blogs are the pointed, relationship-building add-on to that process.
PS – sorry the very ending of the video transitions a bit abruptly! Video is still a little new for me. 
But I’m getting better with each one! (how do you like my opening/closing credits?).