Blogging Doesn’t Matter Anymore

Aug 1, 2007
9 Comments

Picture this scene in your mind’s eye: a group of old farmers, diligently at work in the fields. Their heads are down. They’re concentrating on what they’re doing. They don’t even see the marching horde that’s approaching. A force armed with superior technology and youthful strength. These poor hardworking farmers are about to get their village razed to the ground. Those that survive will be given a choice: join us, or die.

Can you guess who the farmers are? If you said, “bloggers”, you are correct. The headline for this post gave it away, didn’t it?

But who is the invading army?

Leave your guess in the comments.

  • Michael Martine
    @fransesco,

    That is a great observation, and I agree: if you have to ask the question, you have already missed the answer. I think social networks are going to swallow blogging whole, and blogging will evolve symbiotically with social networking.
  • if one day we'll ask ourselves such a question, that'll be the sign that we'll have been unable to understand how the net and the market was changing and what we could do to turn this to our advantage.

    Social networking platforms offer great opportunities to promote our works and contents...

    maybe better blogging means also social networking integrated blogging?
  • Michael Martine
    Francesco is the closest: I'm thinking of Facebook. The more I learn about it and see what's happening with it, the more I wonder if there will be a point in the future where bloggers are going to wonder what hit them.
  • AJ,
    that's not something that scares me... I mean, that's not good content, or something that deserves inbound links or high pagerank.

    I don't think this is going to happen in the near future... or I hope so :)
  • AJ
    It's going to be the companies that decide to have a blog just to advertise their product/service. I'm already starting to see it happen. Companies get a blog with just one post, the sales pitch, and nothing more. They don't update with more posts, they don't offer how-tos, they don't answer questions, they don't give anything to the readers. It's just spam. The posts find their way in to your blog search list and you have to wade through all the garbage to get to the serious bloggers who actually want to build a community. Imagine searching for blogs on how to build your own home and getting page after page of real-estate companies, home-building stores, plumbing stores, contractors, moving services, equipment rentals, etc., all with one lousy, page-long post touting their service/product but including every keyword imaginable. Many pages later, you finally find the several bloggers who have been posting for a few years, who provide useful, informed, up-to-date advice and recommendations, and respond to readers questions. These veteran bloggers who are providing real help will be hurt as will the readers they could be serving.
  • AAArrghhh! Aliens are coming!

    jokes apart, what about social media content wrtiters?

    I'm thinking of facebook apps that put content on your facebook profile... it' more than feed reading, it's like pushing content on what users feel is *their* page...
  • I'd say main-stream media, but they clearly don't understand blogging ... yet.
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