Chances are pretty good there are a few blogs in your niche.
Okay, for some of you that might be a bit of an understatement. But if you’re entering into a crowded field, then you had better know the answer to this question:
What’s so great about your blog?
In a business/marketing environment, we call this a unique value proposition (UVP). What’s your blog’s UVP? If you don’t already know, then determining your blog’s UVP is the most important thing you can do right now. I prefer the more down-to-earth way of saying it: What’s so great about your blog? When put that way, it’s a challenge that needs a response!
At this point, you might be thinking: Easy for you to say! What’s so great about your blog, Michael? I know I would be thinking that if I were you. So, it’s leadership-by-example time:
What’s so great about my blog? It explains blogging in a way that anyone can understand!
So… what’s so great about your blog? Leave a comment and tell me!
Technorati Tags: problogging, personal branding, uvp, unique value proposition, blogging, blog, blogger
It’s all about your brand and how you showcase the topic of your blog to your audience. There are blogs on almost every subject and the only way to differentiate yourself is with creativity.
@Dan: Thanks for the comment! Branding is one powerful way to differentiate, and without creativity, a blog is nothing but a “me-too”.
I think that the creative aspect in the form of your brand has to come in both a visual form and an equal written form without using your actual logo and colors – the people behind the brand (We don’t need to see the Apple Logo to think of Steve Jobs but we do need to see the Microsoft Symbol to think of Bill Gates). I have started a company blog which is being prepared to be added to my site one of the things that I have started to do is to provide as much creativity in the visual form as in the written form and believe it or not apart from the words and mention of my company name Documents On The Go/DOTG I have removed any sort of branding like my logo, and company colors but instead am reinforcing my branding with other bold visualizations with the use of color and pictures et al to help push the blog and what I am saying. Why am I doing this? Because it will reinforce my message that this blog offers a fun and unique perspective on the world of Administration and hopefully those who read my blog won’t necessarily need to see my logo to think of me or my company.
Hope that makes sense….
@Lisa: Lisa, you are right: it’s not all about logos. If you removed the apple logo from an iPod, it still looks like an Apple product. If you slapped the Apple logo on a Dell, you wouldn’t be fooling anybody!
If I may make a friendly suggestion: If you’re going to be blogging, you should consider shorter sentences and more frequent paragraph breaks, otherwise nobody will want to read what you wrote.
I also have a wordpress site skdd.wordpress.com as I wanted to compare both sites.
My web log is special as it allows me to release pent up emotions, thoughts and talents. Once they are posted I feel a sense of accomplishment and freedon. The fact that my works, and they do vary, have been accepted and enjoyed has brought me satisfaction plus encouragement to keep letting the world see what I am all about. I have found there is much about the world to love and they love me back. It’s great.
What’s so great about my blog?
It provides information, inspiration and support to women entrepreneurs, giving them greater confidence in themselves and their ability to create sustainable success in their own business.
My blog is at http://iscatterlings.com
WHay is my blog so great? Well if the truth be told, I am squandering a golden opportunity to be the top Namibian blogger.
Yes, my claim to fame is that I was born in the oldest desert on the planet and there are so few Namibian bloggers. In fact there are less than 10 that I am aware of.
So, why am I not the top blogger yet? ANswer: I need to learn how to blog properly and lead visitors to become subscribers. And this is not my forte’.
So if you can take a peek at the site and tell me what you think I can improve and how, I will do it.
Be well
robert@iscatterlings.com